It’s the year 2021. Webinars are now the go-to lead generation tool for marketers, sales teams, and really every other person, if you ask us. But what makes your webinar stand out, is what matters the most.

What is a Webinar?

A webinar is an online seminar that usually takes place in real-time and is conducted over the web. It is shared with audiences, either live or on-demand, depending on your preference. A webinar enables you to address the masses and acts as a platform for two-way communication between the audiences and the host.

While webinars are, without a doubt, the superstar of lead generation at present, this also leaves you with a saturated market and a highly competitive environment to host one and maximize its engagement.

Here’s when you ask yourself, what will make my audience drop everything and tune into my webinar? What is it that I’m offering that will blow their minds?

To help you with the how’s and the what’s, here’s a list of 12 proven best practices that have helped webinar hosts scale up ROIs and maximize engagement during their webinar.

12 Best Practices to Host a Striking Webinar in 2021

1) Know Your Target Audience

First and foremost, if you wish to hit the bull’s eye with your webinar, you need to devise target personas for your audience:

  • Who is it you’re targeting?
  • What are they looking for?
  • What challenges are they facing?
  • Where are they located?

If you’re putting in the work to host a whole webinar, you might as well do it right. There’s honestly no point of firing in open space and expecting to achieve results.

2) Pick a Topic that is specific and precise

There’s so much you can talk about, isn’t it? But when you have a limited time, and a remote audience, you’d rather be specific, or you’ll most likely lose their attention faster than the speed of light.

It is therefore important to choose a focused topic that compels your target audience and keeps them engaged.

3) Invite the Right Choice of Speakers

When it comes to speakers, this is truly the selling point for your webinar in most cases. People want to hear from and engage with experts and influencers and so, inviting the right speakers is key to your webinar’s attendance and success.

One thing you need to keep in mind though is that being knowledgeable isn’t the same as being interactive. There’s no point of having a speaker that is dry as dust and so, if that’s the case, make sure you train them and prep them before the big day.

4) Schedule Your Webinar Strategically

Timing is absolutely crucial to ensuring high webinar numbers. You could be hosting a flawless webinar but if most of your target audience is expected to show up at 3 am according to their time zone, will they even bother?

In terms of scheduling your webinar to engage as much audience as possible, here’s what you can do:

  • Mid-week sessions are known to acquire the most engaging audiences. Host your webinar on Tuesday, Wednesday, or Thursday
  • Try to be sensitive to time zones. Midday sessions are most likely to gather a larger number of viewers
  • Make sure the duration of your webinar is not more than 50 minutes at max. Remote audiences will not remain occupied for longer sessions and you will end up losing value

At the end of the day, it all comes down to more attendees giving better results.

5) Create a Webinar Landing Page

Your landing page is essential to drive registrations. It’s what talks to your audience, before the session, and compels them to join. Therefore, your landing page should constitute of the following:

  • Details on the topic
  • Date and time of the webinar
  • Speakers’ bio and topics of discussion
  • What to expect

6) Spread the word – loud and far

Promotion is everything! Take your webinar to your audiences with a clear CTA and give them a reason to register. Use emails, social media, PR, website pop-ups, banner ads, SMS, and so on, to reach your target audience and guide them to your webinar.

7) Assign a Moderator

A successful webinar is made up of great direction and an even better script. You have a limited time to set an impression and make the impact you desire. A moderator can hook your audience quick, direct your webinar in a favorable direction, make sure the speakers don’t get carried away, and also, ensure your audience doesn’t lose interest.

8) Diversify Your Content

Use different formats of content to keep things interesting and your audience engaged. A few varieties you can use are:

  • Visuals
  • An impressive slide deck
  • Polls and surveys
  • Q&A sessions
  • Research and data

9) Make sure your webinar is Mobile-Friendly

The majority of the audience in the present age is connected to the rest of the world via their mobile devices. The experience you provide to people logging in using their mobile devices must therefore be seamless and flawless.

10) Organize Multiple Tracks

Place your webinars in various categories to increase the ease in searchability. Especially during events such as virtual conferences where webinars act as the primary section of your event.

Additionally, add search options to further turn it into a smooth process.

11) Practice till You’re Perfect

Your words are all you’ve got to impress audiences and qualify leads. There will be no cuts and edits and therefore, it is important for you to practice your webinar before the day of its occurrence.

12) Do a Test Run

Test your devices and prepare for things that might go wrong. Make sure you’re sorted with backups and have tech support to prevent your webinar from falling apart.

13) Follow-Up with Attendees

We can’t emphasize enough the significance of this hidden mine of leads. The most popular and effective ways include:

  • Providing a recording or an on-demand webinar
  • Asking for feedback (using survey forms)

Click here to view The Organizer’s Playbook to Hosting Amazing Virtual Events.


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