Hosting a virtual event, summit, or online seminar is hard work. There’s a lot to organize and a lot you need to be focusing on to ensure everyone has a great experience and the event is a success. Of course, you want your investments into the event to pay off.
However, while you’re going to spend a lot of time focusing on what you need to be doing, it’s important to ensure you’re also considering what you shouldn’t be doing and what to avoid. With this in mind, today we’re going to explore the five mistakes you don’t want to make.
1. Not Planning Suitable Session Times
You want everyone to be engaged with the content of your summit, and you definitely don’t want people getting bored and zoning out. This is how you’ll be remembered. As a rule of thumb, try to keep your sessions and segments around 20 minutes long. This is the statistical average for how long people stay connected.
2. Unwanted Pitches
“One of the best ways to garner attention to your cause is to host a virtual event, but if you’re offering a no-string-attached event but then suddenly slam a pitch into the middle of it, you’re going to put a lot of people off, and this can be seriously damaging to your reputation as a business and an event” shares Garen Matthews, a project manager at Boomessays and Essayroo.
When people attend your virtual meeting, it’s because they want you to bring value to their lives. If a large chunk of your event is just a sales pitch, your event isn’t going to go down well.
Of course, this isn’t saying you shouldn’t pitch at all, but pick the right time for that, typically at the end. This is great because you’re more likely to get people to stay online throughout your summit, and the people who stay are obviously interested in what you have to say or what you’re offering.
3. Not Getting Organised and Planning Ahead
While this may seem like a really basic idea to think about, make sure you’re not leaving anything until the last minute. If you are, you’re going to come across issues that you simply don’t have enough to sort out, and this is going to affect the quality of your event.
It’s recommended you set aside two to three months to organize your summit or event, so you have more than enough time to get everything in check.
4. Not Choosing the Right Platform
We’re currently in 2020, which means there’s never been such a diverse range of services and platforms out there to host your virtual summit. While having a variety of platforms can be a good thing as you can easily find the one that works for you, it can become difficult to choose the one that’s right for you.
The best way to approach this is to simply make a checklist of all the things you’re on the lookout for, and then simply match up the platform that suits you the best. Not to just go for the cheapest option, or the first one you come across.
“The ideal software application will be able to support you from start to finish, and will come with features like innovative tracking tools that allow you to monitor where people are and what they’re doing, all so you can ensure you’re offering the best, most tailored experience possible” explains Thomas Cooke, a business writer at Academized and Paperfellows.
5. Choosing the Wrong Sponsors
Depending on the size of your virtual event, the chances are you’re going to have sponsors throughout your event, and while it’s easy to find any sponsors, it’s not so easy to find the right sponsors.
Be tactical with the sponsors you decide to use and have onboard. By getting sponsors who are in similar industries and offer similar services, you’ll be keeping you, and your attendees focused on the niche you’re discussing and talking about, as well as keeping everything running smoothly with minimal distractions.
As you can see, there are several mistakes, some very common, that you’ll need to avoid when it comes to hosting your own virtual event. Bear these in mind while you’re planning and executing your plan, and you’ll be doing as much as possible to ensure your event is a success.
Molly Crockett is a business and marketing blogger for Ukwritings.com. Molly’s writing focuses on how businesses can grow and sell their products using innovative methods.