Out of the several trends that show promise in the coming year, virtual events will take center stage in 2020. Exciting, isn’t it?
Virtual events replicate the experience of physical conferences and other major gatherings using an online platform. They connect exhibitors with attendees in a virtual space which makes them more accessible for everyone. They also lower the cost of organizing an event while enhancing the reach and boosting the return on investment (ROI) effectively.
If you haven’t organized a virtual event before and are confused about the kind of event you can host, this post is for you. We have eight groundbreaking virtual events ideas for you to incorporate in your corporate strategy for the next year.
These virtual events include, but are not limited to, the following:
- Virtual Trade Show
- Virtual Product Launch
- Virtual Exhibition Fair
- Virtual Onboarding Fair
- Virtual Benefits Fair
- Virtual Career Fair
- Virtual Open Day
- Virtual Education Fair
Without further ado, let us help you understand these virtual events.
1. Virtual Trade Show
Trade shows conducted online allow businesses to capture qualified leads effectively. They are a good method of educating your target audience and converting them into customers, regardless of geographic boundaries.
If you are planning to showcase your products or services and hope to capture leads with minimal cost, virtual trade shows are the right choice.
2. Virtual Product Launch
Have a new product and want to introduce it to the market in the best way possible? Go for a virtual product launch.
A virtual launch event can introduce your product to a global audience, increase prospective customers, provide measurable insights about the attendees, and enable you to conduct the event with low overhead.
With the help of interactive tools, a virtual product launch can be made more effective. Interesting features like audio/video chat, webinars, presentations, and videos can be added to a virtual launch as well.
3. Virtual Exhibition Fair
You can either host a virtual exhibition fair or be an exhibitor in an event hosted by another party. In the case of being a host, you can invite other organizations to exhibit their products and services. As an exhibitor, you get to showcase your products and services without the stress of hosting.
With the help of an online exhibition fair, you can increase brand awareness by marketing your products/services to the intended audience. It also enables organizations to sell their products through the event.
Features like chat tools, webinars, and video vaults can be used to keep the attendees engaged. Such features also help in converting attendees into customers.
4. Virtual Onboarding Fair
Training and onboarding of employees can be a hassle. It becomes an especially painful task when a business has a presence in multiple locations. Organizing employee onboarding programs separately for each office can be a time-consuming task, to say the least.
Virtual onboarding fairs are a viable solution to this problem. Employees hired at any location can access the virtual event by simply logging in. They can access valuable documents and learn about the organization from the collateral uploaded on the event site.
Online onboarding fairs decrease the time-to-productivity of new hires and decrease training costs for the organization. They also enable the organization to ensure uniformity across all office locations when it comes to information sharing and employee training.
5. Virtual Benefits Fair
The easiest way to inform employees about the benefits offered by your organization is through a virtual benefits fair. In an interactive environment, employees get to know about the benefits providers and compare the best plan options.
With the help of brochures, webinars, and presentations, employees get to make informed decisions. In case of any confusion, they can reach out to benefits providers through audio/video/text chat.
An online benefits fair cuts the cost of flying in benefits providers for an information session, provides measurable insights, and makes the whole process more convenient for everyone involved.
6. Virtual Career Fair
Want to hire top talent and promote your employer brand? Then virtual career fairs are for you. A virtual career fair enables organizations to reach out to a global talent pool by leveraging the power of technology.
Online career fairs are not only cost-effective but also a great medium for hiring a diverse pool of employees. You can interact with potential candidates through chat tools, disperse information through webinars and presentations, and go beyond geographical boundaries to get the best possible resources for your organization.
Furthermore, virtual career fairs allow organizations to conduct interviews in real time. Organizations can list all the open positions on an integrated job board and collect resumes from interested candidates. They can also go through applicant data and filter candidates easily.
7. Virtual Open Day
We all have heard about or been to open days — also known as open houses — at colleges and universities. They are very helpful for prospective students, as they provide them with all the necessary information for making a sound decision and acing the application process. Open days are also a good branding opportunity for universities.
With a virtual open day, universities can reach out to a global pool of prospective students, diversify the student body, and promote programs effectively. They can chat with attendees to address their questions or collect inquiries and follow up later.
Attendees can also access important documents like brochures, course outlines, and program guides on the event website. Information sharing can be further improved with the help of webinars and presentations.
8. Virtual Education Fair
Education fairs are very common these days. They enable universities to properly showcase their offerings, to increase awareness and improve the chances of recruiting the best students for their programs.
With virtual education fairs, universities get a chance to showcase their culture, programs, and values to a global audience. This enhances the reach of the event, generates more value for the money, and makes the event accessible for everyone.
Customized booths, video vaults, and chat tools enable universities to engage with attendees effectively and leave a lasting impression.
Virtual events are going to be trending in 2020. Do not miss out; be a part of this trend by moving from physical events to virtual events. Benefits like enhanced reach and scalability, cost-effectiveness, and improved ROI give them an edge over physical events, and will carry their popularity into next year and beyond.
Want to know how virtual events can benefit your organization? Get in touch now!
At vfairs.com, we strive to build a top-class online event platform that will help event organizers make memorable connections with their target audience. We’re obsessed with taking out the hassle normally associated with physical events, leaving organizers and exhibitors to focus on what’s most important – engagement with the audience.