Webinars are now the go-to lead generation tool for marketers, sales teams, and really every other person, if you ask us. But what makes your webinar stand out, is what matters the most.

What is a Webinar?

A webinar is an online seminar that usually takes place in real-time and is conducted online. It is shared with audiences, either live or on-demand, depending on your preference. A webinar enables you to address the masses and acts as a platform for two-way communication between the audiences and the host.

While webinars are, without a doubt, the superstar of lead generation at present, this also leaves you with a saturated market and a highly competitive environment to host one and maximize its engagement.

Here’s when you ask yourself, what will make my audience drop everything and tune into my webinar? What is it that I’m offering that will blow their minds?

To help you with the how’s and the what’s, here’s a list of 12 proven best practices that have helped webinar hosts scale up ROIs and maximize engagement during their webinar.

12 Best Practices to Host a Striking Webinar 

1) Know Your Target Audience

If you wish to hit the bull’s eye with your webinar, you need to devise target personas for your audience:

  • Who is it you’re targeting?
  • What are they looking for?
  • What challenges are they facing?
  • Where are they located?
  • What will strike their interest?
  • What is relevant?
  • What will excite them?

In order to do this, you will need to make use of Google Analytics for your website. Find out which demographics are appearing on your website. What is the user journey i.e which pages are they spending a lot more time. Are there any products or services that are generating more interest? Put yourself in the user’s shoes.

What kind of research would they be conducting related to the product? For this you would need to conduct SEO research. With this you can use they keywords that people usually look for.

Is your audience multilingual? You can include various languages so you can reach an even bigger audience.

Get to know your audience. If you’re putting in the work to host a whole webinar, you might as well do it right. There’s honestly no point of firing in open space and expecting to achieve results.

2) Pick a Topic That Is Specific And Precise

There’s so much you can talk about. But when you have  limited time, and a remote audience, you’d rather be specific, or you’ll most likely lose their attention faster than the speed of light.

It is therefore important to choose a focused topic that compels your target audience and keeps them engaged. Once you know your target audience better you will be able to determine what works.

3) Invite the Right Choice of Speakers

When it comes to speakers, this is truly the selling point for your webinar in most cases. People want to hear from and engage with experts and influencers. Inviting the right speakers is key to your webinar’s attendance and success.

One thing you need to keep in mind though is that being knowledgeable isn’t the same as being interactive. There’s no point of having a speaker that is dry as dust. Just to be safe, make sure you train them and prep them before the big day. Ask them to conduct a demo and you can act as the audience. See for yourself what worked and what did not.

Test your devices and prepare for things that might go wrong. Make sure you’re sorted with backups and have tech support to prevent your webinar from falling apart.

4) Schedule Your Webinar Strategically

Timing is absolutely crucial to ensuring high webinar numbers. You could be hosting a flawless webinar but if most of your target audience is expected to show up at 3 am according to their time zone, will they even bother?

In terms of scheduling your webinar to engage as much audience as possible, here’s what you can do:

  • Mid-week sessions are known to acquire the most engaging audiences. Host your webinar on Tuesday, Wednesday, or Thursday
  • Try to be sensitive to time zones. Midday sessions are most likely to gather a larger number of viewers
  • Make sure the duration of your webinar is not more than 50 minutes at max. Remote audiences will not remain occupied for longer sessions and you will end up losing value

At the end of the day, it all comes down to more attendees giving better results.

5) Create a Custom Webinar Landing Page

Your landing page is essential to drive registrations. It’s what talks to your audience, before the session, and compels them to join. Therefore, your landing page should constitute and agenda. You can include the following:

  • Date and time of the webinar
  • Details on the topic
  • Speakers’ bio and topics of discussion
  • What to expect i.e activities and other features

6) Spread The Word

Promotion is everything! Take your webinar to your audiences with a clear CTA and give them a reason to register. Use emails, social media, PR, website pop-ups, banner ads, SMS, and so on, to reach your target audience and guide them to your webinar.

7) Assign a Moderator

A successful webinar is made up of great direction and an even better script. You have a limited time to set an impression and make the impact you desire. A moderator can hook your audience quick, direct your webinar in a favorable direction, make sure the speakers don’t get carried away, and also, ensure your audience doesn’t lose interest.

8) Diversify Your Content

Use different formats of content to keep things interesting and your audience engaged. A few varieties you can use are:

  • Visuals
  • An impressive slide deck
  • Polls and surveys
  • Research and data
  • Posters in a poster hall

9) Make Sure Your Webinar is Mobile-Friendly

The majority of the audience in the present age is connected to the rest of the world via their mobile devices. The experience you provide to people logging in using their mobile devices must therefore be seamless and flawless. vFairs’ mobile app makes chiming in wherever you are easy.

10) Organized Engagement

Make sure your webinar is engaging. You can introduce various activities. This can include breakout rooms for discussions. You can make use of a white board to have everyone’s thoughts in one place. This way your audience can be part of the conversation.

You can even mix it up. Maybe have a mindfulness session where people breakout and take a breather with a certified professional.

11) Practice Till You’re Perfect

Your words are all you’ve got to impress audiences and qualify leads. There will be no cuts and edits and therefore, it is important for you to practice your webinar before the day of its occurrence.

12) Keep It Engaging

I certainly don’t want to sit and listen to someone endlessly. Do you? Think of ways that can keep your audience engaged. How about creating a 3D virtual environment to make things more realistic? Q&A’s, polls, or other gamification? You can even include a leader board where scores are tallied. The winner can win a gift hamper or a company sponsored gift.

Can I offer them some respite? Can we make room for yoga or meditation session? Maybe bring in a magician to wow them or a standup comedian? Some innovative event ideas can help you!

When Its All Over

You think you webinar was a success. But what did your attendees really think? Dig deeper – follow up with your attendees. We can’t emphasize enough the significance of this hidden mine of leads. The most popular and effective ways include:

  • Providing a recording or an on-demand webinar
  • Asking for feedback (using survey forms)
  • Including a call to action such as ‘contact us’ or ‘learn more about (your product)’

Thinking of hosting a virtual event?

Read The Organizer’s Playbook to Hosting Amazing Virtual Events.

Read It Here

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