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What’s the one thing you need to get right before an event? Of course, planning and organizing take up a lot of time and effort, but what else is important? Your initial goal in making any event successful is getting a high number of registrations. This number will help you gauge the response to your event, and adjust your arrangement accordingly, if needed. A virtual event registration tool can go a long way in this regard.
The common way to collect registrations in this era is to share your event online, if you want to open it up to the public. Otherwise, if you have a limited capacity, you send out invites to a selective audience, and use the RSVPs as registration. However, this is a simplistic method and many people register, but do not show up. This is because just clicking ‘Yes’ on a social media invitation is much easier than actually filling in details.
Instead, you should use a virtual event registration tool, with a slightly more detailed form so that you only get committed visitors who are serious about your event. This form will also help you gain impressive insights into audience interests and demographics for future marketing and event invitation purposes. Most virtual event hosting platforms give you a registration tool integration, so that you get the complete experience from start to finish.
A registration software basically helps event hosts to streamline and automate their processes. It makes event registration and payment collection a much easier procedure. This is especially useful for ticketing purposes, and for determining the attendance at your event, whether it is physical, virtual, or hybrid.
In short, a virtual event registration tool lets you create a registration portal for your audience members. It will let you know how many visitors to expect, and who to send the event codes to. Furthermore, it often comes with more detailed information such as age, gender, location, and interests, so you have the added benefit of valuable data collection.
Virtual event registration tools are not just useful for simply registering attendees, but also serve a lot of other useful purposes:
All of these benefits make an event registration software a must-have for your virtual event. After all, who wants to spend all the time and resources involved in physically mailing invites to potential attendees? Chances are, you won’t even get many responses if you go for the physical method, and will have to spend a lot of money as well.
These tools make your life significantly easier, and save a considerable amount of time. They are also incredibly easy to use, and fit perfectly with the increasingly digital era. These days, barely anyone uses snail mail, so online registration is your best bet. It is also extremely efficient, and automates the procedure. You won’t have to strain your resources or get extra people simply to handle your event registrations. Instead, the software will handle everything, from the initial registration to the detailed form and payment details required.
There are a number of event registration tools out there. All of these have different pricing methods, and offer a variety of tiers. Your expenses will depend on what features you want to add to your registration page. Some registration tools simply offer a portal where attendees acn sign up, while others may offer extensive packages which include all the bells and whistles.
Furthermore, the cost also depends on how detailed you want your registration landing pages to be. Do you want a simple portal, or do you want a dynamic landing page with the registration form? Of course, the latter will cost more. So, when you’re working with a virtual event management tool such as vFairs, make sure you confirm all these costs with their contact representatives.
The good news is that you won’t have to learn a bunch of technical skills to create a decent registration landing page if you use a virtual event registration tool. It will do all the work for you, so you won’t have to worry about manually integrating it with your event.
When you sign up with a virtual event platform, you just have to let them know your preferred specifications for your registration forms. They will let you know the cost, and integrate the form into your event, so that you utilize a large set of data collected through this source.
There are a number of audience metrics you can gather from your virtual event registration tool. These metrics let you analyze the success of your event, and also give you a valuable bank of data for marketing purposes in the future. A few of these are:
All of these metrics can help you gauge exactly how successful your event was. In addition, you can even monetize this data in the proper way to share with your sponsors and other companies, for added financial gains. Even if you don’t, you can use this information to plan out your future marketing campaigns. Many virtual event platforms let you integrate your registrations with your lead management system, so that you can cross-pollinate both lists.
So, a virtual event registration tool is a must if you want to handle the registration process smoothly. In addition, you’ll get the bonus of extensive data feedback and technical support if you use such software.
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Shanzay Asim Haider
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