Virtual trade show solutions for business are not new, but they are becoming more and more sought after! After all, online trade show platforms offer several benefits, even in the post-COVID-19 world. Virtual events allow you to reach a wider audience, don’t require as much manpower, and won’t cost as much as regular in-person events.
The problem is that many virtual trade show solution providers don’t offer enough features that are currently required. Oftentimes they can only provide a basic chat function or map for attendees to meet up with one another in the online environment.
Clients often need way more. vFairs understands this, and we aim to offer a plethora of refined features that your company needs.
We could go on and on about all of the features that are essential for a successful virtual trade show. Instead, we are going to be taking a look at something a lot of companies tend to look over, and why it is one of the most important features. If you haven’t guessed it already, we’re talking about analytics.
Why Is Robust Data Important?
Businesses want to know if they are generating leads, attracting attendees, and what they’re engaging with inside of the event.
From a business’s perspective, there are few things more important than metrics and analytical reports. Hosts, sponsors, and exhibitors want to understand their ROI at these events, and we are here to help.
Virtual events allow you to capture a big amount of data and information that you just can’t get at most physical events. At physical events, you mostly just get an attendance report.
On the other hand, virtual trade show solutions allow you to see and track every movement a participant makes. You can even integrate with other marketing tools to outline their entire journey. And pinpoint from where they heard about the event, what activities they participated in and who they talked to at the event, and what sort of products/services they signed up for. You can also narrow this data down to see an individual’s user journey through the event platform.
Virtual events allow you to run analytics on any product, company, or exhibitor at the event. For example, you can see how many people viewed or downloaded a piece of information. This allows you to evaluate what works and what doesn’t. Personalization is a great aspect of virtual shows, as they allow the viewer to see what they want.
You can also single out attendees and track their activity from the log-in time till their last activity. You see all the webinars they attended, booths visited, chat rooms joined, etc.
This aspect also allows you to provide high-value content to a targeted audience and even offer tried-and-tested CTA’s based on the viewer’s interest in campaigns after the event.
Analytics vFairs Offers With Virtual Trade Show Solutions
Detailed reports help organizers break down event performance and attendee participation to better refine the experience for future events. We’ve compiled some of the top features that vFairs provides so that their clients can get the most out of reports and robust data. As an event admin, you’ll be able to access the reports section, here’s what that feature offers.
User Data
Event hosts can migrate new registrants to and from their virtual trade shows using our various integrations. For example, you can upload a list of exclusive members from a CRM platform, or export new contacts received in your event registration to your marketing software. We integrate with top platforms such as Salesforce, Hubspot, and Marketo. We also offer an integration with Zapier to migrate any data across any other platforms you need to share data with.
Audience Reports
This function should be quite self-explanatory. You can check detailed audience reports across a certain range of time. And select the range of time and then select the metric you’d like to see. You will also see a drop-down menu here, and the metrics include registrations, visitors, logged users, exhibitor inquirers, and more. Then you have the option of analyzing these high-level audience statistics from a dashboard within the virtual venue.
Engagement Metrics
When you can navigate to the event backend, you can generate a report that will show you user engagement and how it drops or increases over the selected range of time. Thanks to this feature, you can clearly see when user engagement was at its highest, and when it was at its lowest. This will allow you to figure out where and why people lost interest, so you can work on those weak spots for future marketing campaigns.
Live Event Metrics
Live event metrics are perhaps one of our most sought-after features. Updated in real time, you can review any type of report you want to look at. This includes user login stats, chat statistics, or traffic within each space in the virtual venue.
You can also look at overall booth stats, document stats, job stats, and applicant stats. We also offer reports for webinar stats and webinar Q&As. These reports offer a great deal of detail. You can share them with sponsors and booth exhibitors, as well. This will allow both you and the exhibitors to see how the event went and figure out the areas of improvement.
Consolidated CSV Reports
You can export stats in a CSV report at any time during the event. This consolidated report summarizes the event’s main metrics for you. You also get raw data so you can see the specific users who visited a certain booth, downloaded a certain document, signed up for something, and so on.
We understand that metrics and raw data are important for any company. This allows a corporation to improve upon its numbers the next time around. With vFairs you can make that happen with ease.
Final Word
Analytics and data are a major benefit of virtual trade show solutions. With vFairs, you can get in-depth critical data that just would not be accessible to you if you held an in-person event. This is one of those aspects that makes virtual trade shows more appealing to marketing teams and corporations. At the end of the day, metrics and numbers will allow companies to see if they are headed in the right direction, and what things they can improve on.
For a more practical approach on how to use event analytics, check out this article.
