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Community Business is a reputed non-profit organization driving forward responsible and inclusive business practices across Asia since 2003. Headquartered in Hong Kong, they also have presence in India and United Kingdom to deliver social change across various industries through responsible leadership, investment in local communities, workplace equality, workforce well-being and social inclusion using a comprehensive range of networking, research, events, campaigns, programmes, training and consultancy solutions.
Community Business wanted an avenue to promote their vision of enabling local companies to revamp business practices across India. Hosting a physical event shared this message amongst a very limited geographical audience, and did not facilitate ease of peer-to-peer networking without interfering with their day-to-day routines. Moreover, they wanted to lead-by-example and spearhead event accessibility by catering to differently abled individuals and all genders alike. The goal of delivering this experience however remained obstructed with several key pain points:
Determined to cater to each of these needs, the team at vFairs delivered a comprehensive solution via a Virtual Conference that helped Business Community flawlessly balance their time and financial resources, and in turn see real results to strengthen their influence across the Indian target market:
Extended Event Impact The Virtual Conference was open to all without geographical barriers; this generated high levels of visitor traffic who did not have to travel or juggle their work demands to participate. Visitors only needed internet access to connect; there were no registration costs, and all conference materials remained accessible until 30 days after the live event had ended. This “evergreen” online presence allowed extended dialogue and helped build a large pipeline of potential clients.
Amplified Representation, Inclusion and Accessibility Elevating all event guests with the same access to opportunities was a non-negotiable success factor for vFairs; the Virtual Conference was customized in accordance with Web Content Accessibility Guidelines (WCAG) to welcome individuals with varying special needs. There were special color change features for the visually impacted, an option for all the page text to be narrated to the visitors, font sizes could be changed, and all webinars and presentations were delivered with transcriptions to make the content easily understandable. The attention to detail did not end here; the team took digital inclusion a step further with clearly marked signs in the lobby representing gender neutral and differently abled bathrooms as part of strategy to promote respect for diversity and inclusivity with no exceptions.
Instant Communication With audio, text and video chat capabilities, visitors had access to robust communication tools to connect with event exhibitors. This instant exchange facilitated meaningful interactions without need for attendees to wait in long queues, and also eliminated chances of compromised efficiency and customer service standards due to overwhelmed booth staff during peak periods.
Thought Leadership Webinars Providing engaging content by collaborating with keynote speakers no longer required physical attendance.; vFairs provided an exclusive “Keynote Sessions” area for Community Business to host webinars with industry leaders supporting the conference theme. This was low cost, allowed content repurposing, sharing, multiple viewing, and nurtured trusted amongst the audience- all with zero distractions, risk of cancellations and other collaboration and logistical hassles.
Event Customization Prioritizing an outstanding user-experience; the vFairs team customized features to reflect target audience characteristics through careful visual design elements. The visitor avatars in the event lobby were given local attire to assimilate the feeling of a traditional physical event in India. The sponsors hall also reflected a backdrop of the Taj Mahal to adjust the interface to reflect the event attendee profiles.
Detailed Analytics The real-time reporting dashboard captured precise data for the host to monitor the volume of attendees, booth traffic, information downloaded, chats exchanged, unique and repeat visitors, webinar and seminar traffic- all powerful indicators of visitor preferences and areas of interest to help fine-tune future initiatives and gauge conference impact.
The collaboration between Community Business and vFairs was an undeniable game changer; with no event planning distractions and risks of exceeding budgets, the host was able to divert all their efforts towards responsibly bringing together an all-in-one virtually powered conference that was a high performance hit as proved by the statistics from our robust vFairs reporting dashboard:
At vFairs.com, we strive to build a top-class online event platform that will help event organizers make memorable connections with their target audience. We’re obsessed with taking out the hassle normally associated with physical events and leaving organizers and exhibitors to focus on what’s most important: engagement with the audience.
Get in touch with an expert to learn more about vFairs here.
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