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The Singapore Workforce Development Agency (WDA) aims to empower job seekers and employees with the best tools, aligned with evolving labour market trends, to boost their employability. With their core objectives including supporting industry growth by providing outstanding talent, bridging structural skills gaps, and consistently elevating industry standards by maintaining a steady supply of well-trained manpower, they also provide career centers offering professional development programmes and job banks for all age segments to facilitate their professional success.
Dedicated to bringing together top talent and employers in one collaborative setting, the Singapore Workforce Development Agency (WDA) wanted to spearhead their objective of promoting employment. With an abundance of professional opportunities and passionate individuals competing for them, organizing a physical career fair was failing to meet the most fundamental of their goals:
The Singapore Workforce Development Agency (WDA) was able to deploy a budget-conscious and technologically driven strategy by hosting a Virtual Career Fair customized to meet their precise goals, cut down on costs, expand reach to a larger target audience, in addition to proving their commitment towards helping employers effectively connect with leading talent:
1) Superior Applicant Tracking Tools
To truly deliver an outstanding experience, the vFairs team incorporated applicant tracking system functions into the platform to help employers filter resumes based on criteria of their choice such as qualification, industry, salary expectations, etc. This allowed them to achieve higher candidate relevancy, and in turn exercise quick yet confident candidate shortlisting.
Instead of relying on a bird’s eye view of the participating talent, they could now zoom-in to target specific job seekers, easily export data, and collaborate with recruitment team members to drastically reduce time-to-hire.
2) Remarkable Job Seeker Experience
The event was segmented into “virtual floors“; each floor targeted a particular industry, for e.g. technology, government, banking, etc. This smart navigation allowed job seekers to switch between exhibitors in a jiffy, or use the search option to directly skip to their desired employer’s booth in practically no time. To further add efficiency, visitors could schedule live chat with recruiters without waiting in queues in the notoriously loud and distracting career fair setting.
There’s more- the E-Resources and access to a Career Coach led the visitors to a comprehensive library of information ranging from recorded webinars, Jobsbank access and expert advice to make their job search experience engaging, informative and welcoming instead of tedious and dull.
3) High Energy Recruitment
Despite the fast-paced nature of the event, recruiters had powerful tools to communicate with visitors either directly or in group settings for maximum impact. No more redundant questions to answer and fixed 10 minute time slots for all one-on-one chat sessions meant focused conversations, effortless time management and no more frazzled hiring managers. 4) Unparalleled Outreach & Accessibility
The Virtual Career Fair enabled job seekers to participate remotely, even via a mobile device with internet access. Meanwhile, the host kept the edge off their nerves with no hassles linked to small venue capacities, rental costs, or short-lived event value; the content could be easily accessed by visitors online even after the career fair was over.
5) Measuring Event Performance
Results are essential to provide perspective on ROI. The event dashboard provided real-time data to track traffic alongside pivotal KPIs ranging from vacancies attracting most applications, new and repeat visitors, tab clicks on booths, total volume of applicants per booth, and more to help the host assess how the job seekers were reacting to the virtual shift.
Singapore Workforce Development Agency’s (WDA) Virtual Career Fair was a massive success, and a great asset towards assisting job seekers and qualified professionals in enhancing their careers by building connections with the most reputable employers- all in one convenient online setting. The 15 day event delivered impressive ROI made evident by the stats captured via the reporting dashboard:
At vFairs.com, we strive to build a top-class online event platform that will help event organizers make memorable connections with their target audience. We’re obsessed with taking out the hassle normally associated with physical events and leaving organizers and exhibitors to focus on what’s most important: engagement with the audience.
Get in touch with an expert to learn more about vFairs here.
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