When planning an event, there’s a lot that your team needs to set up. Putting all your energy on organizing the event is not enough. Event promotion demands the same amount of attention – you need to get the word out in order to attract attendees and sponsors. 

Email marketing continues to be the most effective digital marketing strategy, still generating $38 for every $1 spent. Keeping this in mind, vFairs now empowers its clients to send customized email templates, right from within the application. 

Our new modular email builder lets event organizers launch their entire email marketing campaign and boost event ROI. Here’s how:

  • Design emails from scratch with our easy-to-use drag & drop builder or choose from our existing templates.
  • Create email lists and target specific audience segments.
  • Set up triggers to send automated emails to your audience.  
  • Pre-schedule your emails as you build your campaign. 

Here are some tips for making the most of this update: 

  • Announce new events with pre-event emails
  • Engage offline attendees with event reminders once the event goes live and stay top of mind.
  • Share event announcements or activity details by sending emails to online attendees
  • Collect post-event feedback with surveys and forms sent through post-event emails.

How to use it:

  • Navigate to your email tab from your vFairs dashboard.
    vfairs email marketing
  • Simply drag & drop the content blocks, customize as you go, and hand-tailor the email for your campaign requirements.
    vfairs email marketing builder
  • If needed, create audience segments you’d like to target your various emails to. 
  • Choose your mailing list, schedule the email, and get the word out!
    vfairs email marketing builder - scheduling

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