The Challenges
One of the main challenges faced by Essity when hosting their Consumer Goods Sustainability and Well-being Days was complying with strict data protection and privacy rules. This meant that the company had to find a platform that could meet legal requirements while also providing a user-friendly and engaging experience for attendees.
To overcome these challenges, Essity had to carefully research and evaluate various virtual event platforms to find one that could meet their needs. This involved considering factors such as the platform’s data security measures, user interface, features, and testimonials.
In addition to legal compliance, Essity also faced the challenge of ensuring that the virtual event was engaging and informative for attendees. This required careful planning and coordination of speaker sessions, webinars, photo booths, scavenger hunts, and networking lounges.
The Solution
Event Gallery
To overcome the challenges faced in hosting their Consumer Goods Sustainability and Well-being Days, Essity utilized vFairs virtual event platform. This platform provided a range of features and resources to make the event engaging and informative for attendees.
Here are some of the key features that Essity used to create a successful virtual event:
Webinars
The event featured a variety of speaker sessions across all three days, where expert speakers educated Essity employees about sustainability in their respective fields. These sessions included Q&A sessions where attendees could ask questions and get their doubts clarified. The webinars were mostly live, while one was pre-recorded, and all of them were made available on demand for Essity employees to refer to later.
Photo Booth
To make the event more fun, Essity used the vFairs photo booth feature where employees could take selfies and post them for others to see. This created a photo gallery where everyone could come away with good memories of the event.
Scavenger Hunt
Essity also included a scavenger hunt for its employees to make things engaging. Employees had to find various items in the virtual event and earn points accordingly. This was quite appreciated and was a well-deserved break from the educational and informational sessions.
Swag Bags
Attendees were able to download resources and materials from the event, and the swag bags allowed them to save these resources and refer to them later. This feature was quite useful for anyone on the go.
Networking Lounges
Essity used various lounge sessions to promote networking and communication between attendees and industry experts. This allowed attendees to ask questions, get more information, and make industry connections.
By utilizing these features, Essity was able to create an engaging and informative virtual event that provided valuable insights into the company’s sustainability strategy and projects, as well as its approach to diversity. The attendees were able to participate in various activities while learning about the company’s efforts to drive environmental awareness and action, and they were able to refer to the materials and resources provided even after the event had ended.
The Results
The virtual event was a success, with attendees able to access sessions on-demand until the end of the year. The event allowed Essity to educate employees about sustainability strategy and projects, while also providing an opportunity for networking and engagement.
