Who Are High 5 Events? High 5 events offer tailored services to deliver events. They research, budget, plan, deliver and then evaluate each element of the event. Their team loves a challenge and provides support where and when needed. They provide healthcare conferences and symposiums, pharmaceutical product launches, themes and team building events. For the first time in 2020, the High 5 Team took Nutricia HCPs annual education congress online. This enabled Nutricia HCP to continue providing important and up-to-date research and product information to their customers. Of course, after the success of their event in 2020, they came back in this year seeking a bigger and better event. Challenges When putting together this event, the team at High5 faced many challenges along the way. Some creative, some administrative. With this specific event, they aimed to: Deliver two separate speaker programs (adult & pediatric) under a common themeAllow the audience to focus on their own stream or swap between streams where topics appealed Make it more visually interactive Coordinate pre-recorded sessions with 50+ industry experts around their busy work schedules and summer holiday periodIntegrate live moderated virtual Q&A sessions with pre-recorded presentations Create engaging, branded exhibition booths to provide downloadable contentProvide live chat and networking opportunities to the delegates. Why vFairs? High 5 went ahead with vFairs for a couple of reasons. For one, they needed a platform that was not only accessible across most HCP/NHS IT systems but could also be fully branded and customized according to the client’s requirement. vFairs was able to provide that. The event had to be interactive and visually appealing as well. Again, this was well under vFairs area of expertise. Moreover, with the event skyrocketing from nine seminars in 2020 to 36 sessions and 51 speakers in 2021, they needed a platform that could support the activity. In addition to this, they also wanted an environment that encouraged participation and engagement easily. Event HighlightsThey had 36 webinar sessions. These were available on-demand within two hours. Participants could view these over lunchtime or early evening periods when all the sessions were combined with their Q&A sessions. The virtual exhibit hall hosted 12 heavily branded exhibition booths. These booths hosted useful and practical downloadable content. Booth reps were available for live chat sessions or video chat. They could even take inquiries offline and respond via email or organize a subsequent face-to-face meeting.They also added a hybrid element with a live entertainment evening delivered in person for key customers and the client team. It was broadcast live via vFairs to the online audience. A treasure hunt was added to get participants involved in the event. They had to explore the platform to earn points. Participants could test their knowledge by answering questions, then go on a hunt around the platform to find the image that was best related to their answer. Results The event registrations exceeded 2000. The 36 webinar sessions accumulated almost 3000 views. There were 5000 separate visits to the booth chat. Safe to say the chats kept the booth reps busy. This directly reflects on how the event was able to achieve its engagement goals. High5 events’ client had a great time and sent raving reviews. “Thank you so much for everything that you did with the event, including getting the content recorded and liaising with speakers. It was so helpful for me”“It was an incredibly successful event. I miss the face-2-face interaction but this version with the booths to interact has been brilliant”High 5 was ecstatic with the results since they decided to turn this event into a case study itself. Starting from how many people registered to the booth visits and chats initiated. By all means, their efforts paid off as they helped their client achieve their objectives.