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If you’re hosting an event, you’re probably looking to generate revenue from it.
There are many ways you can orient the event experience to favor lead generation and returns on investment. In particular, an event app for conferences is a gamechanger. So, you should include one in your upcoming conferences, and make sure you activate various revenue-generating features.
A mobile event app is one of the latest trends in the industry. Historically, most people log into virtual events via their mobile devices. Therefore, it made sense to make things easier for them. vFairs was one of the first to build an app to create convenience for its clients and attendees.
The best part is, you can customize the app according to your needs. So, if you want to choose a color scheme or pick certain event features, you can do so. This way, each event you host will have its own custom-made app.
The best way to get an event app for conferences is to sign up with a top-notch event platform. Then, you can work with the team to customize your app and choose the features you want. With vFairs, you just have to communicate your color schemes and selected features to the team.
Then, the experts will handle the next steps. This way, you won’t have to allocate resources and time to create your own app. This will let you focus on the actual event experience, and on your organization. Make sure you take the team’s advice and your own requirements into account when choosing your app features. In addition, make use of push notifications for your customers so that you can send out attendance reminders and event updates regularly.
Of course, the goal of any marketing activity is to generate revenue in the long run. So, you need to make sure the event content reflects this as well. Your event app for conferences can help you make this easier. There are a number of features which can directly or indirectly boost your revenue quite significantly.
If you have some sort of industry conference, you can monetize it. Include a shopping cart where visitors can buy your products or your exhibitors products. Make sure you have the payment portals set up with the event platform team in advance.
A ticketed event is the most direct way to generate revenue. So, you can sell tickets through the mobile app during registration. Your visitors can simply download the app, buy tickets, and get access to your event.
Create different sponsorship and exhibitor packages. Have different levels of brand exposure at each level on the app. For example, you can add logos in prominent places on the mobile event app if a sponsor gets a premium package. This way, you can offer brand visibility, but with decent revenue generation.
Polls are a great way to boost attendee engagement and also create revenue generation opportunities. Use this feature to ask questions which show you deep marketing insights. You can use these insights for your own marketing campaigns. In addition, you can even monetize them and sell them to other organizations.
You can monetize various parts of your event by putting them behind a paywall. Of course, make sure most of your event is accessible for everyone. However, you can also include some exclusive panel discussions or networking lounges which offer something above the ordinary. Then, your visitors will be tempted to get into these exclusive spaces. You just need to offer them the right value.
People use social media on their smartphones most frequently. So, you should make sure your app lets the audience share to their social media platforms. Whether it’s photos from your virtual photo booth, or leaderboard positions, you should include social media sharing buttons. They’ll give your event exposure and market it to a much wider audience without you having to spend much.
Use the data reporting features on your event app to help generate leads. Collect data at every stage, from registration to after the event is over. This will help you get deep insights into your audience’s interests and into what people want. Then, you can use these data analytics for future event planning or as monetized marketing collateral.
You can add features like quizzes and surveys to your event app. These audience engagement activities will help you attract your audience, generate leads, and also get more revenue in the future. A scavenger hunt on the app or a social media wall will also increase engagement, and then give you the data you need for your future marketing campaigns.
Let your exhibitors customize their booths using the event app. You can offer more customization depending on different exhibitor tiers. In addition, you can let these exhibitors opt for features like meeting schedulers. This way, they’ll be more likely to sign up for higher tiers. This will not only improve your revenue, but also give both of you an opportunity to generate leads and get marketing insights.
Even when the event is over, you can use push notifications to update your visitors and clients about your latest offers. You can use the list of visitors as an audience for your marketing and lead generation activities. Their presence at your event shows some sort of interest in your company, so you shouldn’t ignore any opportunities. Build your email and other marketing lists using the app, and also send updates throughout the event about your offers and deals.
So, these are just a few of the ways you can generate revenue with your mobile event app. You can explore many other opportunities, depending on the nature of your event and industry.
To sum up, a mobile app lets you give event access to a larger audience. Then, you can leverage this convenience to generate leads and revenue. Whether you get immediate earnings or long-term benefits, adding the right features can take you a long way.
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Shanzay Asim Haider
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