As 2020 comes closer to its end, the need to get ready for the year ahead becomes stronger. This year was full of surprises for businesses and, in many cases, not the best kind of surprises. So for 2021, it becomes even more important for organizations to prepare and tackle unwanted incidents in the best way possible. One thing that we can assure will continue to be sought in 2021 is the use of an online event software like vFairs for hosting a virtual event.

While positive results are emerging for COVID-19 vaccines, virtual events have now become a necessity due to their cost-friendly and user-friendly model that will keep them in demand even in a world free of  COVID-19.

To host a successful virtual event in 2021, you need to be mindful of a few things that can be bad for your event. Don’t worry, we will enlighten you about all of them in this post.

So let’s begin, shall we?

A girl attending a virtual event

Selecting a bad virtual event software

There are numerous virtual event hosting services available in the market that are catering to a global clientele. However, not all of them are worth the money. While thinking about organizing a virtual event in 2021, please keep in mind that you need virtual event software that can meet your event’s needs.

Think about your event goals. For example, if you are hosting a virtual conference, your goal can be having X number of attendees. Keeping this goal in mind, look for software that has the ability to entertain that many attendees at the same time. A mismatch between your needs and the features of the virtual event software will be catastrophic for your virtual event.

Not understanding the technology

Not everyone is familiar with virtual event technology. If this is your first time hosting an online event, make sure you avoid the mistake of not understanding the platform and the event technology.

Imagine moving from an Android phone to an iOS phone, or vice versa. While both phones are smartphones, there are going to be some differences that will take you some time to get used to the new phone.

Understanding technology at a virtual event

The same is the case with virtual events. When moving from physical to virtual events for the first time, you are basically going through a technological shift and hence, need to get yourself acquainted with it prior to the event.

Not planning ahead for the event

Hosting a virtual event is tricky. With so many distractions available to the attendees of a virtual event, you need to plan ahead and come up with interesting content and activities to engage the audience during the event.

Delaying event planning until the last minute will lead you nowhere. Based on the type of event, you will need to ensure a few things way before the event. For example, if you are organizing a virtual conference, you need to decide the theme of the conference and reach out to relevant potential speakers beforehand.                                                

Lengthy webinars and pitches

A study by Microsoft states that the average human being now has an attention span of eight seconds. Yes, only eight seconds!

Keeping that in mind, a lengthy webinar or presentation will do your virtual event no good. By the time the webinar will reach its climax, most of the attendees will either have left the event or be too engrossed in their thoughts to pay attention.

A person taking notes during a virtual event

Follow the K.I.S.S. rule: keep it simple and straightforward. Do not add pitches just for the sake of filling slots. Allocate limited time to each speaker to make sure they deliver good content within the given time frame and have optimal engagement with their audience.

Getting the wrong sponsors on board

Sponsors are important to successfully run your event, and let’s be honest, who wouldn’t like sponsors to cover their event’s cost? 

While it is easy to prepare a list of potential sponsors for the event, getting them on board is the tricky part. Most of the time, in the absence of the right sponsors, event organizers resort to having just “any” sponsor on board. However, this isn’t the right approach.

By having sponsors that operate in a similar industry or offer similar services, you enable your attendees the chance to concentrate on the topic that is the focus of your event. As an event organizer, it’s your job to keep the distractions away from your event’s audience and make it a successful virtual event, and the right sponsors will certainly go a long way here.

Conclusion

Virtual events are going to be trending in 2021 as the preferred mode of organizing corporate events. To make sure you are doing them right, avoid making common mistakes like using a virtual event software that does not match your event’s needs. 

We hope you find our tips useful. Here’s to a successful 2021 for everyone across the globe.

About vFairs

vFairs strives to deliver top-class virtual events for all audiences, with an intuitive platform that recreates physical events through an immersive online experience. With a range of powerful features and dedicated support for users around the world, vFairs removes the hassle from organizing, exhibiting at, and attending events such as conferences, trade shows, and career fairs. Contact the vFairs team to learn more or request a demo to see a virtual event in action.

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