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Virtual events offer a convenient way of organizing events while doubling reach and lowering costs. Contrary to in-person events, they’re extremely easy to attend and require no traveling or flying to the venue. They also make information very easy to access by hosting it online, and help attendees engage with exhibitors and fellow attendees in a distraction-free environment.
Now, events hosted by the telecom companies cater to a tech-savvy and digital-forward audience. Attendees at telecom events are invested in technology, making them more open to adapting digital solutions. This makes them a great audience for virtual telecom events.
Telecom companies who are aware of this have moved their in-person events to the digital realm. With this change, they’ve seen a massive increase in event exposure while enjoying low event costs.
But how can virtual events deliver the same kind of engagement as their in-person counterparts? Well, all you really need is solid visuals and good technology.
Let’s take a look at two such events and learn how telecom giants are successfully engaging their audiences virtually.
AT&T took their recruitment event online with vFairs. They wanted to promote opportunities at AT&T for upcoming talent and provide a glimpse of the company’s culture, along with meeting the team – all from a virtual environment.
For this purpose, they used a dedicated virtual events platform. But were they able to replicate a traditional event space in a virtual environment?
There’s only one way to find out! Let’s get to the venue, shall we?
The event login page takes attendees to the AT&T headquarters. Upon clicking on the entrance gate, they’re taken to the main lobby.
At the lobby, attendees are introduced to the AT&T team and welcomed to the recruiting fair. Notice their use of a realistic image of an actual lobby.
But what’s the navigation like? The header menu lets attendees navigate to five different areas of the fair:
The Program Showcase is where attendees can explore opportunities at AT&T. These booths are completely customizable so each program can make it their own.
Students can navigate to a program of their choice to explore it in depth.
Here, they’ll be able to access program overview, project examples, and application tips. They can also leave a message for program representatives to interact with them.
The Media vault contains videos hosted by AT&T. These are uploaded to help prospects learn more about the programs in a more engaging way. These videos cover a range of topics, from providing a tour of the office, to showcasing employee success stories. This helps attendees get a sense of the company and know what to expect should they choose to apply.
This module provides attendees with the opportunity to chat with a recruiter and learn more about the opportunities in an interactive, one-on-one discussion
This is where the main speaking session happens. AT&T opted for a pre-recorded session that could be viewed at any time, making it convenient to attend.
T-Mobile also wanted to host a career fair to source upcoming talent for their company. Similar to AT&T, T-Mobile wanted to increase event reach while making the career fair easy to attend. The COVID-19 pandemic had also forced them to experiment with a virtual event.
T-Mobile enriched their virtual content with a lot of resources. Starting from the CareerFest Guides, the virtual event made information accessible for attendees. This way, they knew exactly how to navigate the event but also, how to apply for jobs at T-Mobile.
The T-Mobile lobby was designed like a realistic event space where attendees could easily go to their choice of areas simply by clicking on them. This enabled the telecom giant to offer an immersive, realistic experience to their digital-minded audience.
Attendees could learn about all the various departments at T-Mobile via the CareerFest Arena. T-Mobile opted for a bird’s eye view of the departments to make navigation easier and faster.
Here’s the Marketing & Experience booth, hosting all the relevant job descriptions and openings.
Just like this booth, each department at the career fair hosted information about vacancies, relevant video and job descriptions in the documents.
T-Mobile held live sessions with replays for all attendees. This made sure that participants could attend the talks at their convenience.
Telecom companies are already seeing the benefits of taking their events online. By making it easier for digital-minded audiences to access telecom events, they empower them to network and find opportunities, rather than worrying about travelling or shifting schedules to make it to the event venue. All this is possible with the help of virtual events technology.
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