June Product Updates: Enrich Leads, Automate Your Booth Queue & Take Back Control of Your Event Experience

Some months, our product team has requests coming in from all directions.

June’s updates came from a lot of different places: trade show floors, career fairs, academic conference organizers, virtual booth teams.
The requests were specific: know who you’re talking to before they walk away, stop routing booth visitors manually, give meeting hosts actual room control, lock submissions after the deadline.

No single thread connects all of it. What does connect it is that every one of these was a real ask from someone running a real event. We built the fixes.

Here’s everything you can accomplish with what we’ve what shipped.

Turn a Badge Scan Into a Complete Lead Profile

At a busy trade show booth, a badge scan gets you the basics, i.e., a name, maybe a company. That’s rarely enough to make a real-time decision about how much of your rep’s time this person deserves.

Lead Enrichment changes what happens in the seconds after that scan. One tap pulls in job title, seniority, company size, industry, and annual revenue. This is data your rep can act on immediately, even when those fields were never part of the registration form.

A “VP of Procurement at a 2,000-person company” reads very differently than “Marketing Coordinator,” and your rep should know which one they’re talking to before the conversation ends.

The downstream impact matters just as much. Reps can route high-value prospects to the right salesperson on the spot. Follow-up emails are personalized from the start instead of being generic. And no one wastes their morning after the event digging through LinkedIn to reconstruct who they actually talked to.

For exhibitors who measure ROI on trade show participation, this is the difference between a list of names and a list of qualified leads.

Give Your Meeting Program the Structure It Needs

Meeting scheduling has always been one of the more operationally complex parts of running a large event. This month’s Meeting Module updates tackle two specific friction points: room assignment and meeting creation rights.

For in-person meetings, room locations are now assigned automatically based on the segment of the user creating the meeting. Organizers can define which rooms are accessible to which segments — so VIP buyers land in the right spaces, interview rooms stay with active candidates, and faculty consultation rooms don’t end up booked by general attendees. The system handles it. You don’t have to.

On the meeting creation side, the ‘Add New Meeting’ button can now be shown or hidden per user on both the frontend and the exhibitor portal. If you’re running a hosted buyer program or a structured career fair where only certain people should be initiating meetings, this gives you that control without restricting the broader event experience.
Booth reps with exhibitor portal access also now see their scheduled meetings directly in the portal, so nothing falls through the cracks when they’re managing a full day of conversations.

Let Booth Reps Have Custom Avatars

Generic profile icons don’t do much for first impressions, whether you’re a booth rep trying to build rapport with a potential buyer or a faculty member at an academic networking event.

Booth reps now have access to a custom avatar library with a range of options to choose from. If none of the library options fit, they can upload their own photo with the background removed and set it as a fully custom avatar.

It’s a small change with a disproportionate impact on how human the experience feels. Reps look more credible. Attendees are reassured they are speaking to an actual person and not a chatbot.

Lock Down Abstract Submissions After the Deadline

Post-submission edits are a quiet headache for anyone managing academic conferences or research events. Once your review process starts, the last thing you need is submitters making changes without your knowledge.

Organizers can now block portal access after a submission is completed. A simple toggle in general settings prevents any edits from slipping through post-deadline. For cases where you do want to grant access — a specific correction, an exception request — you can generate a unique login access code and share it directly with the submitter. Anyone without the code sees a message that their access has been removed.

It’s a straightforward control that keeps your review process clean and your submission data trustworthy.

These updates are live now in your vFairs backend. We’re continuing to build features that reduce friction for organizers and give your stakeholders more control over their own experience, with more improvements on the way.

Got questions about any of these features or want to see them in action? Book a demo or reach out to us at [email protected].