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About Company
BeautyBulb
Beauty & Wellness
Virtual Event Platform
Customizable virtual booths, Live chat & networking tools, On-demand and live webinars, Global 24-hour event accessibility
Ashley Byrne Executive Assistant
Beauty Bulb Live transformed the traditional beauty industry event model as the first fully virtual beauty and wellness trade show. The event brought together over 100 brands and 200 global retailers over 24-hours in an immersive online experience. Beauty Bulb Live facilitated networking amongst professionals, and learning development through expert-led webinars. The virtual format facilitated high participation by eliminating barriers to attendance, such as travel and cost.
global retailers & distributors in attendance
messages exchanged between exhibitors & attendees
booth visits across the event
Typical beauty industry tradeshows require exhibitors to spend anywhere from £5,000 to £50,000 on participation fees alone. This puts smaller and emerging brands at a disadvantage, creating an uneven playing field that favored only established companies with substantial marketing budgets. Beauty Bulb needed a more affordable solution.
The beauty industry’s international tradeshow circuit required hundreds of participants to fly globally multiple times per year, generating substantial carbon emissions. This requirement to travel can result in high costs for participants and high carbon output. Beauty Bulb sought to create an event that eliminated these impacts.
With attendees and exhibitors spread across different regions, coordinating a live event that worked for everyone was a major hurdle. Connecting brands and retailers worldwide usually requires complex logistics and timing compromises. The goal was to offer flexible attendance and networking opportunities accessible across multiple time zones.
Beauty Bulb did not want to sacrifice meaningful connection and engagement while using a virtual event platform. While some online environments can present as flat and unengaging, it was important to the team to ensure their events platform maintained high engagement and networking opportunities amongst participants, and meaningful exposure to expert information.
vFairs’ virtual booth technology enabled Beauty Bulb to offer exhibition spaces priced at up to 98% less than physical tradeshows. Beauty Bulb further addressed cost concerns by providing payment plans spread over six months, allowing brands of all sizes to participate and showcase their products to global buyers.
By going virtual, Beauty Bulb eliminated travel costs and carbon emissions while still fostering high-value connections. Provided a global, online platform that eliminated the need for travel, allowing attendees to connect from their homes, offices or even whilst on holiday!
The vFairs platform powered Beauty Bulb Live for a continuous 24-hour period (9am GMT to 9am GMT the following day), enabling participants from every time zone to engage at convenient local times. Attendees could explore booths, join webinars, and network via chat functions at their convenience. This eliminated the need for international travel while ensuring maximum participation across global markets.
Beauty Bulb leveraged vFairs’ robust suite of communication tools including real-time chat functions, allowing over 8,000 messages to be exchanged between brands and retailers. The platform also supported 15 expert-led webinar sessions on crucial industry topics ranging from mental health in the workplace to marketing strategies, enhancing the educational value of the event.
vFairs was the best solution to meet Beauty Bulb’s needs for an affordable, scalable, and engaging platform capable of hosting a diverse range of exhibitors and attendees globally. The platform’s intuitive booth design, seamless chat functionality, and robust webinar integration provided an unmatched user experience that traditional tools and event formats could not replicate. vFairs also offered a completely customizable environment that could authentically recreate the premium feel of high-end beauty tradeshows in a digital space.
The interactive exhibitor booths were the heart of Beauty Bulb Live, allowing brands to showcase products, share media, and engage directly with retailers, distributors and service providers. The virtual booth functionality stood as the cornerstone of Beauty Bulb Live’s success. Each of the 100+ participating brands received a customized digital space where they could showcase product images and videos, upload catalogs and marketing materials, engage directly with interested retailers and distributors through real-time chat, schedule follow-up meetings with potential buyers, and track visitor analytics to measure engagement. The booths’ integrated chat system facilitated 8,000+ messages, proving that virtual connections could be just as impactful as in-person meetings.
Beauty Bulb Live fundamentally transformed beauty industry events by creating unprecedented accessibility and efficiency. The event facilitated 5,000+ booth visits and 8,000+ exchanged messages between exhibitors and 200+ global retailers including industry giants like Boots, Amazon, Sephora, and Debenhams. Most importantly, Beauty Bulb Live proved that virtual tradeshows can effectively complement or replace physical events in the beauty industry – establishing a new, more inclusive model for industry commerce that supports sustainability goals while expanding business opportunities for brands of all sizes.
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Brianne Horan
From virtual to hybrid & in-person events, from 50 to 500 to 5,000+ attendees. vFairs makes every event an epic experience.
