The Challenges
Delivering an Engaging Hybrid Event
This challenge meant creating an experience that catered to both physical attendees and those participating virtually. The goal was to ensure that individuals attending in person and those joining remotely could engage, connect, and benefit from the summit in a cohesive and inclusive manner.
Boosting Virtual Engagement
Another challenge was to replicate the same level of engagement and connection that participants would experience when physically present. This challenge involved finding creative and effective ways to capture the attention, interest, and active involvement of virtual attendees, ensuring that they feel connected and engaged throughout the virtual experience.
Exhibitor Booth Accessibility
One significant challenge faced was finding a solution to make all exhibitor booths accessible to every attendee. The traditional limitation, where in-person attendees could only connect with exhibitors physically present in the room, posed a considerable constraint. The standard capacity of 25 exhibitor booths within the physical space restricted the range of connections that could be made during the event.
Event Gallery
The Solution
Breaking Barriers Through Onsite & Online Networking
The networking features not only enabled attendees to monitor their interactions during the event but also facilitated easy follow-ups. Additionally, the introduction of QR codes and downloadable contact cards streamlined the exchange of contact information. Virtual participants were further empowered to engage in one-to-one connections through diverse communication channels, like text, audio, and video.
Increased Accessibility with Virtual Booths
The vFairs mobile app empowered in-person attendees by providing access to the complete list of exhibitors, allowing them to connect with virtual booths throughout the entire weekend. This breakthrough marked a substantial victory, as the technology enabled an expansion beyond the physical constraints, liberating the event from the previous limitation of accommodating only 25 exhibitor booths in the room.
Why vFairs?
Transitioning to a new technology was scary, particularly when Keyspire’s virtual environment was already established. However, recognizing the need for substantial support, they valued vFairs’ assistance and reviews, especially after experiencing a lack of support from their previous provider.
In the Spotlight: Mobile App
The vFairs mobile app revolutionized Keyspire summit by significantly improving networking, which was a key objective. Attendees were able to easily keep track of their interactions and follow up with individuals they connected with. Additionally, on-site attendees greatly appreciated the convenience of QR code scanning, which streamlined the check-in process.
The Results
Overall, vFairs worked wonders for the hybrid event, ensuring exceptional experiences for attendees, regardless of their location. Attendees engaged with each other through vFairs’ outstanding networking features. The onsite event also proved successful. Here are some noteworthy statistics:
- 979 attendees registered
- Almost 2000 QR code scans
- 463 people attended virtually with an excellent customer experience rating
- All attendees had access to over 49 exhibitor booths all weekend long.
