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About Company
About Land 'N' Sea Distributing
Marine Wholesale Distribution
Virtual Event Solution
Booth Management & Multi-Rep Access On-Demand Webinars & Product Showcases Extended Event Duration with Post-Event Content Access
Debbie Bellantoni Events Operations & Planning Manager, Land 'N' Sea Distributing
The 2024 Land ‘N’ Sea Virtual Dealer Trade Show successfully complemented the company’s existing in-person trade shows by capturing an additional audience that could not attend physically. The virtual format provided flexibility for dealers, increased access to product information, and allowed vendors to maximize their engagement with attendees.
Land ‘N’ Sea relied on in-person trade shows to connect with dealers, showcase new products, and strengthen relationships. However, many customers couldn’t attend due to scheduling conflicts, travel limitations, or logistical challenges. Without a virtual alternative, these potential attendees missed out on key opportunities to engage with vendors, learn about new products, and make informed purchasing decisions.
Attending an in-person trade show requires time and financial commitment. Many dealers and industry professionals couldn’t justify the cost or effort of travel, especially if the event was far from their location. This limited the overall reach of the trade show and meant that some businesses were unable to take advantage of the event’s resources.
For vendors, trade shows are a key opportunity to connect with dealers and promote their latest offerings. However, with only a limited number of representatives assigned to each booth, it became challenging to manage multiple conversations and multiple booths. and. Exhibitors needed a way to streamline their interactions, ensuring that no potential customers were overlooked.
Maintaining a professional and well-organized event required careful management of booth access and representation. Vendors needed to ensure that the right representatives were available to answer dealer questions, showcase products, and engage with leads effectively. Without a system in place, booth management could become chaotic, leading to missed opportunities and a less-than-optimal attendee experience.
Shortcode: Event Gallery
vFairs provided a comprehensive virtual event solution that allowed Land ‘N’ Sea to extend the reach of its trade show beyond in-person attendees. By offering an online experience, customers who couldn’t attend physically still had full access to product showcases, vendor interactions, and trade show sessions. This helped Land ‘N’ Sea connect with a larger audience and strengthen its dealer network without geographical barriers.
By integrating a hybrid model, vFairs enabled Land ‘N’ Sea to engage both in-person and remote attendees. Dealers who couldn’t travel due to cost or time constraints could still participate in the event from anywhere, ensuring they didn’t miss out on important industry insights, networking opportunities, and new product releases. This expanded accessibility made the trade show more inclusive and valuable for a wider audience.
vFairs introduced secondary booth assignments, allowing vendor representatives to manage multiple booths simultaneously. This meant that exhibitors were no longer confined to a single booth and could engage with more attendees efficiently. By optimizing exhibitor presence, vendors could ensure that all interested customers received the attention and information they needed, improving lead capture and interaction.
To maintain an organized and secure exhibitor experience, vFairs provided controlled booth access with designated representatives for each booth. This ensured that vendors had the right personnel available to engage with attendees, answer questions, and deliver high-quality interactions. By streamlining booth management, the platform helped exhibitors focus on meaningful conversations and maximize their impact at the trade show.
Land ‘N’ Sea selected vFairs for its scalable virtual event technology, which provided a flexible and secure environment for exhibitors and attendees alike. Unlike other event platforms, vFairs allowed for custom booth assignments, vendor efficiency improvements, and extended content availability, making it the best fit for the company’s trade show expansion strategy.
The ability to assign secondary booths to vendor representatives played a huge role in improving exhibitor engagement. Instead of being limited to just one booth, vendors could now move between multiple booths, making it easier to interact with more attendees. This flexibility allowed exhibitors to answer questions, showcase products, and connect with potential customers without missing key opportunities. As a result, vendors had more meaningful conversations, attendees received quicker responses, and the overall trade show experience became smoother and more engaging for everyone.
The 2024 Land ‘N’ Sea Virtual Dealer Trade Show successfully expanded the company’s trade show reach by engaging dealers who couldn’t attend in person. Vendors benefited from enhanced booth access, leading to greater interaction and efficiency. Attendees appreciated the ability to revisit product materials and webinar content, adding long-term value to their trade show experience. The virtual event format solidified its place as an essential component of Land ‘N’ Sea’s trade show strategy, ensuring continued growth and accessibility in the marine & RV industries.
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Maham Ali
From virtual to hybrid & in-person events, from 50 to 500 to 5,000+ attendees. vFairs makes every event an epic experience.
