Event Marketing Part 2: How to Leverage Email Marketing to Drive Event Registrations

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About the episode

Email marketing is one of the oldest and most effective promotion channels for events. It also has the highest ROI of any channel out there.

While event planners are aware of these benefits, they often struggle to find the right way to approach email marketing. And it makes sense. Sending out an email blast to thousands of people is a big responsibility and requires both careful consideration and courage.

On August 25, we sit down with the Director of Product Marketing at vFairs, Aatir Rauf, to simplify email marketing for event planners and build creative strategies that drive event registrations.

The episode covers:

  • How to get email messaging right
  • What tools can help make better emails?
  • Aatir’s 3 go-to tips for killer subject lines
  • Fine-tuning email content and design
  • How to keep prospects engaged both pre and post event
  • Candice Davis

    Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals.

  • Aatir Abdul Rauf

    Aatir is the Director of Product Marketing at vFairs, where he drives growth and crafts distribution plans to market G2's most loved virtual events platform.