How to Increase Virtual Event Engagement & Attendance | Merijn van Buuren

About the Episode

Virtual events are not going away. Event marketing platforms have made it possible for organizations to offer more accessible, interactive, and entertaining events than ever before: the problem now is to increase engagement and attendance.

Our guest for this episode is Merijn van Buuren, Founder of Event Mender. While helping physical event professionals embrace virtual events during the pandemic, Merijn realized that evaluating different platforms was taking way too much time and that there must be a better way to help determine which platforms would be most beneficial for them.

In this episode, we will cover the following:  

• How to make virtual events more engaging
• Tips to increase attendee engagement at virtual events
• Do’s and don’ts of virtual events for event organizers