How to Use Empathy to Drive Event Tech Innovation | Naomi Clare Crellin

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About the Episode

Improving engagement can directly result from incorporating empathy into the event tech world. When teams are led and managed with empathy, the culture improves and workers can better put themselves in the customers’ shoes.

We speak to Naomi Clare Crellin, the Founder and CEO of Storycraft Lab. She works with strategic planning teams as they navigate times of change, innovation and transformation. Using human-centered design techniques, she develops customized planning tools and audience empathy approaches that elevate messaging delivery and activation for her clients.

In this episode, we cover: 

  • Human-centered design and its importance for events
  • Personalization and how it drives inclusion
  • How can virtual events catch up with in-person events in terms of engagement
  • StoryCraft Lab’s unique engagement experiences
  • Tips for event organizers who want to create unique engagement experiences
  • Candice Davis

    Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals.

  • Naomi Clare Crellin

    Naomi Crellin is an Experience Strategist and Designer who is passionate about using empathy to power enterprise in the events we create. She is the CEO and founder of Storycraft Lab, an Experiential Engagement agency with expertise in audience design and strategic development. She consults with organizations such as Google, NASA, Intel, Marriott and more, on projects from product launches to pop-ups, education to enablement, creative and content strategy.