Influencer Marketing for Virtual Events | Mike Allton

About the Episode

Celebrity endorsements were the original kind of influencer marketing. However, in the modern digital era, specialist social content producers can frequently provide brands with additional value. As a subset of social media marketing, “influencer marketing” involves brands paying an influencer with a large online following to endorse the brand’s product or service to their followers.

Our guest for this episode is Mike Allton. Mike is the Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. In addition, he is the producer and host of The Virtual Event Strategist Podcast, helping brands make their first virtual event a success that they can scale. 

In this episode, we will cover the following:  

• Influencer Marketing and how to get started
• Types of influencers
• How to reach out to a potential influencer
• Tips for event planners and organizers wanting to use influencer marketing