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Liz Lathan CMP is a 20-year event industry veteran specializing in virtual and hybrid programs since 2011. She co-founded Club Ichi, a top platform for B2B event marketers to connect, and The Community Factory, which helps organizations build and maintain event communities.
Technology’s evolving impact on event planning and community management is evident in today’s world. While technology offers new ways to connect, it can also overwhelm users. The potential of AI to curate relevant content and manage information overload is promising but still developing.
Liz Lathan, who appears on this episode as a guest, and vFairs CEO M. Younas both stress the importance of considering the community’s needs and preferences. They highlight the significance of selecting the most suitable tools for the specific audience.
Our guest further discussed the significance of engagement, which should be assessed through cognitive, behavioral, and emotional metrics to gauge and foster community involvement effectively.
Here are a few actionable takeaways Liz and Younas discussed around event planning and community building, and how event tech can supplement both.
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