Epic Events Podcast with
Miguel Neves

The Power of Content Strategy and Emerging Event Trends: Insights from Skift Meetings | Miguel Neves

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  • Miguel Neves

    Miguel is Skift Meetings’ Editor-in-Chief and describes himself as a “curious creator and caring curator of computerized content and a conscious connector of charismatic characters.” He lives and breathes the event tech sector and is deeply engaged in the global community of event professionals. Miguel is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark.

About the Episode

In this podcast, Muhammad Younas and Miguel Neves explored how content creation can be a strategic asset for event organizers, driving year-round engagement and extending the life cycle of event experiences.

The podcast also discussed Skift Meeting’s approach to creating valuable content that resonates with audiences, from event sessions to industry reports. Additionally, it uncovered five non-obvious event trends for 2024/2025 that are shaping the future of event formats, attendee expectations, and sponsorship models, providing organizers with the tools they need to stay ahead of the curve.

Key Takeaways: 

Here are a few actionable takeaways Miguel and Younas discussed around event content strategy, latest trends, and Skift Meetings’ approach towards content: 

  • Events can use content to engage attendees before, during, and long after the event, driving year-round engagement and brand visibility.
  • AI can streamline content creation and personalize attendee experiences, but human oversight is key.
  • Hybrid events work best when the focus is on simple, effective streaming rather than complex virtual experiences. 
  • Sponsors should integrate into event content, offering value beyond logos and branding.
  • LinkedIn is essential for reaching event professionals quickly and effectively with valuable insights.
  • Audiences are increasingly consuming short, digestible content, like quick videos or summaries, especially on platforms like LinkedIn.
  • Expect more focus on personalization and smarter use of event data to enhance attendee experiences.
  • Event organizers should plan for late ticket sales as attendee behavior continues shifting towards last-minute decisions.