The Challenges
The major challenge for NetNumber was the global pandemic that prevented them from holding their usual in-person NEXUS customer event. They could not host one in 2020, and when they realized that the circumstances wouldn’t change in 2021, they had to shift towards a virtual format.
NetNumber had previously hosted webinars, but they understood that for NEXUS, they needed something more comprehensive and engaging. Challenges included:
- Finding an appropriate platform that could handle a full-scale virtual event
- Redesigning and planning their content for the virtual format, keeping in mind the reduced attention span of online attendees
- Ensuring that the event was engaging and interactive, rather than just a series of webinars
- Incorporating customer content into the event, not just their own
- Providing opportunities for networking and interaction, which are key elements of an in-person event
The Solution
Event Gallery
vFairs provided several solutions to help NetNumber overcome these challenges:
Engaging Virtual Environment
With vFairs, NetNumber was able to set up a life-like 3D lobby that resembled a hotel, offering a unique and engaging experience for attendees.
Tailored Content Delivery
NetNumber used the platform to deliver content according to the regions people were in, thus tailoring the experience for specific audiences.
Interactive features
vFairs allowed NetNumber to use interactive avatars of the sales team, providing attendees with an option to book an appointment or chat instantly.
Flexible Scheduling
With vFairs, content was available on-demand, ensuring no one missed out due to time constraints.
Networking Opportunities
vFairs facilitated easy communication between attendees and NetNumber representatives through AI matchmaking and chat rooms aligned with each technology area.
The Results
The NEXUS21 virtual customer conference was a resounding success. With the help of vFairs, NetNumber saw an unprecedented increase in registrations, a 320% rise when compared to prior in-person events. They managed to double the number of countries represented in their registration count and observed over 90% of attendees returning for key content days. The positive feedback received from customers further underscored the success of the event and the effectiveness of the vFairs platform.
