Are you in the process of composing an event announcement email? Maybe your event marketing efforts are going to waste because of a poor open rate. And you’re left wondering, are the recipients even opening the emails?

You could have an exceptionally well-crafted email with all the reasons for your leads to join your event, but all that effort can go to waste if you don’t have a fitting subject line for your email.

The subject line is, besides the sender name, the first thing your lead is going to see. If the subject line doesn’t pack a punch, the email will be ignored like hundreds other every day.

In fact, a whopping 69% of email recipients have said to report emails as spam solely on the basis of their subject line. This single element can also affect the way your leads perceive your brand.

With all that said, let’s discuss the best ways to write email subject lines that are guaranteed to give you a high open rate, and subsequently, a high conversion rate, along with the best catchy email subject lines for events!

apple's worldwide developers conference email

How to Write Compelling Subject Lines

The tone of the subject line should be consistent with the tone of the rest of the email. If you’re marketing an event in a formal and serious tone your subject line should reflect that. It’s important since your subject line will set the first impression in the reader’s mind.

A. Create A Sense of Urgency

If your event is something that cannot be missed, you can add just that in your subject line. Create a sense of urgency so the recipient is tempted to open the email. But this sense of urgency must be followed through with an email that makes up for evoking that emotion by giving them solid reasons to be attending the event. Use this sparingly as regularly doing this will numb the readers to it. Examples:

1. “Don’t miss out on our next big trade show!”

2. “We’re almost full, hurry up so you don’t miss our event!”

3. “The wait is over, [the event] is almost here!”

4. “Hurry! 3-days left before [the event].”

5. “Take action now!”

B. Leverage the Fear of Missing Out

No one likes missing out on things, a sense of FOMO gets the best of almost all of us. So, a subject line that can convince the reader that it’s something they don’t want to miss out on can work wonders. 

6. “Did you know?…”

7. “Take a look at who’s attending [your event]!”

8. “Here’s your chance to network with industry professionals!”

9. “Your friends are attending, will you?”

10. “4 out of 5 people won it big last year at [your event]”.

C. Make it Informative

If you can make the subject line informative, it’ll make you look professional and credible. 

11. “[Leading industry professional] will be at [your event] on [date].”

12. “Here’s the schedule for [event]”

13. “We will be giving out 100 coupons for…”

14. “Here’s what to expect from [the event].”

Those are just some of the ways you can write subject lines that have high open rates. 

Let’s look at some more catchy subject lines specifically for events marketing and in different scenarios. 

Email Subject Lines Based on Your Event Goals 

A. Get More Registrations

To get more registrations your subject line will need to make use of the principles we saw before, here are some more examples: 

15. “Tickets for this year’s [event] are up for sale!”

16. “Invitation to register and join us…”

17. “Register now and get 10% off”

18. “Join us, as we meet this year’s presenters.”

B. Boost Attendance

It’s common for people to miss the dates once they’ve registered. This can even be a bigger problem if you’re hosting virtual or hybrid events, as people tend to miss those more often due to time constraints. To ensure maximum attendance you can keep reminding your leads, but make sure to change it up if sending emails repeatedly.And don’t overdo it. 

19. “X days left until the event…”

20. “You’re just a few days away from an experience of a lifetime!”

21. “Don’t forget!”

22. “While we wait, here’s what you should know about…”

Follow-up Emails

It’s extremely important to send emails post-event to build your relationship with the attendees. Some examples:

23. “That was a blast!”

24. “We are very glad that you joined us.”

25. “We’d like to hear from you…”

26. “So, how did it go?”

Conclusion

We have looked at some of the best lines you can use for events marketing, and ways to craft new ones. Remember to follow up the subject line with an equally compelling email.

For the best impression, the email needs to be consistent with the subject line, carrying that same punch. Email design, scheduling, and targeting, all play very important roles in making sure your prospects register for the event. Some virtual event platforms, like the vFairs virtual conference platform, offer email marketing features so you can design all your campaigns while designing your event.

 

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