Every business aspires to be a marketing juggernaut with ample influence over its target market and succeed at creating a successful B2C or B2B marketing strategy. However, it all comes down to the combination of the marketing tools being used to uplift the brand. Publishing blog posts, creating video content, or running social media campaigns might not be enough. There’s a lot to be done to build the right connections. But have you ever considered using webinars for event marketing? If not, this blog is where you’ll change your mind!
The Benefits of Webinars for Marketing
Today, we focus on webinars – the marketing channel taking the world by storm.
We’re already convinced that webinars and video content are great marketing tools. They add tremendous value to the visitor’s overall event experience. Moreover, you can add new fans, prospects, and customers to your list of connections. This is why they’re also a key part of our marketing arsenal.
Let’s explore these benefits in depth.
1. Enjoy Easy and Cost-Effective Hosting
Gone are the days of renting physical venues, clunky AV equipment, and fearing last-minute speaker cancellations. Webinars have streamlined the entire process. They help promote new products and projects, bring in experts to educate, or use the platform to answer audience questions.
Webinars can be real-time or prerecorded. Companies will use either to gather leads, build connections, and enhance their visibility in competitive market conditions.
Webinars also cater to people’s busy schedules by offering replays. They are easy to go live with and even easier to be recorded and reshared across various platforms.
Also, pre-recorded webinars give you the benefit of “evergreen” content. This offers long-lasting value as it keeps delivering prospects with minimal additional effort spent.
2. Start Targeting a Broader Audience
Physical events such as expos, conferences, and product launches are limited in their audience reach. They mostly attract local attendees. On top of that, traveling, catering, and accommodation costs shoot up quite quickly.
This translates into lost marketing. Consequently, this drives down event ROI for hosts. Webinars spearhead marketing objectives seamlessly. A recent study concluded that video content increases people’s understanding of your product or service by 74%.
The ability to reach local and international audiences? Check.
Allowing guests to conveniently log in to the webinar from the comfort of their home? Check.
A fixed webinar hosting cost despite the volume of attendees? Check.
The ability to monitor results and even host Q&A sessions to keep all communication two-way and interactive? Check.
3. Educate Your Prospects
An estimated 32% of businesses agree that webinar marketing will be critical to their success this year. This is one of the many reasons that utilizing this medium to educate and inform audiences has gained significant momentum lately.
Using “how-to” video content to demonstrate product utility, showcase upgrades, and exhibit functionality boosts an understanding of your products. This is what makes them different from your competitor’s offerings. Multi-lingual translations and accessibility features are making this process more inclusive. Moreover, being able to gather instant feedback from audiences and address concerns on the spot improves your brand’s messaging success. Quick fact: Did you know that customers are 4x more likely to watch a video about a product instead of reading about it?
Read our guide on how to deliver a winning webinar experience for a comprehensive overview of the channel.
4. Generate High-Quality Leads
Businesses want their marketing budget to be used towards securing valuable leads. And a major chunk of them needs to be converted into actual customers.
Webinars support this objective. It’s only the genuinely interested prospects that will register, share their information, and log in to the webinar. These qualified leads will help your sales team in closing deals faster.
5. Engage & Excite Your Existing and Future Buyer
Your online audience today doesn’t like being linked to detailed handbooks and pages of text. Strapped for time, there’s a tiny window of opportunity that businesses have to build intrigue and spark interest. This is an area where webinar marketing is your new ally.
Webinar marketing enables you to speak with your prospects on a personal level. They’re much more engaging and captivating. You can also add captions to cater to guests with special needs. This further establishes your brand as a true customer-centric leader.
Moreover, with features such as polls, Q&As, and trivias, webinars let attendees interact with speakers and other attendees. They’re just a great way to bring people together in real-time.
6. Cater People On the Go
A mobile-first world is fast becoming a reality. So many of us are constantly on the go while others prefer the handy access a phone offers. That’s why it’s important to make every marketing campaign mobile-friendly.
For this reason, webinar apps such as Zoom and virtual events software such as vFairs offer mobile apps. These tools make it possible for a remote audience to tune in via their phones and also allow in-person attendees to send in questions and interact via the chat options.
It’s time to make webinars a pillar of your 2023 marketing strategy! They help educate your target audience and also help you keep up with evolving buyer behavior. Go ahead, tap into the new marketing star.