We heard you’re planning an online product launch. Sounds exciting! So, how will you be attracting audiences to register for your online event without a live venue? How will you sell your event even before it occurs?

Worry no more, your landing page will do it all for you.

Your event’s landing page should be designed to compel visitors to register for your online product launch. But isn’t that what they all do? Not really. The best event landing pages that drive the quickest and most registrants are designed to compel visitors to act now.

act now announcement

This article is specially designed to help you build an effective landing page for your virtual product launch. So, let’s get started!

1). Be clear about your target audience

Depending on the kind of product you are launching, you should have a clear idea of what your ideal customer base should look like. This is essentially necessary to structure your communication in a way to attract them and show them the value that this event will be providing them with.

target audience for online product launch

2). Design an appealing banner image

Visuals play a significant role in engaging audiences. You have a solid product that is being launched? Use attractive images — either of the product or its useability to capture the attention of your visitors.

3). Explain what, why, and when

For incoming visitors, most of whom are attending an online product launch for the first time, it is important to provide all the information that they might be looking for as soon as they land on your event page. Confused visitors are sure to be moving forward very quickly, without taking any action on your landing page, rendering all your efforts void. Don’t forget to mention:

  • Time of the event
  • Date of the event
  • About the host organization
  • What to expect at the launch

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4). Agenda of the event

A product launch — either physical or virtual — has multiple facets. You might want to add several webinars to talk about various specifications of latest product releases, or you might want to engage your audience with keynote sessions by influencers in your respective industry.

It is, however, important to understand that your audience will be joining your event from remote locations, which means they are most likely to have very short attention spans. Therefore, providing the agenda prior to the event makes it easier for visitors — not only to understand what to expect from the event, but to also help them plan their schedules according to the sessions of their interest. In addition to benefiting the audience, this also ensures maximum engagement during sessions as visitors are unlikely to be worn out by the time they enter their most relevant session.

5). Insert a clear call-to-action

What is the end goal at hand? Maximizing registrations at your online product launch. Your strategy isn’t absolutely foolproof if it ignores the primary action. Place a button that says “Register Now” loud and clear, and in the direct line of sight of your visitors so they know what is required of them.

This will further direct them to the registration form, fulfilling your goal. 

6). Give sponsors and exhibitors the limelight they deserve

Just as in a physical event, sponsors and other participating bodies are the shining stars of online events as well. Adding their logos on your landing page would help drive a larger number of visitors from each one of their platforms as well as your own, maximizing registrations at your online product launch.

7). Dedicate a segment to FAQs

As stated previously, a number of visitors landing on your event page would be looking forward to an online version of a product launch for the first time. To ensure you provide them with sufficient assistance, a section with frequently asked questions along with their answers would benefit users to a great extent, resulting in a more compelled audience and more signups.  

8). Promotion is essential

Speaking of promotions, the success of every event depends on the number of relevant eyeballs that it attracts. You want to make sure the right people are targeted, and so, you need to promote your landing page on every platform that your audience spends their time on. Design your communication to align with their goals and redirect them to your landing page. For example, if you are introducing a new range of gaming laptops at your online product launch, make sure to target young, tech-savvy gamers present on platforms such as Instagram, Snapchat, and Facebook.

Pro tip: Get involved in relevant groups on Facebook and push your event within discussions or post ads to grab as much attention as possible.

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Key takeaways

As an event organizer, your main goal is to maximize attendance at your event, ensure you provide the audience with long-lasting value, and convert your leads into sales.

Hosting an online product launch offers you a number of tools that help you accomplish these goals. So what are you waiting for? Get your products all set to make an impression on a global platform!

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