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Founder & Managing Director of Electric Cat
Cat is the Founder and Managing Director of Electric Cat, a vibrant B2B marketing agency specializing in the events industry, and Managing Director of NOWIE (The Network of Women in Events CIC). With over a decade of experience in marketing and events, Cat leads impactful initiatives that elevate brands, foster community, and drive meaningful change. Under her leadership, NOWIE has grown into a thriving community of over 10,000 women, successfully launched the industry's largest survey on women's lived experiences, and graduated 75 mentees from its acclaimed Level Up Mentorship Programme—earning recognition from NOEA and the Event Production Awards for accessibility, diversity, and inclusion. A passionate advocate, seasoned keynote speaker, and panel moderator, Cat regularly shares insights on DEI, entrepreneurship, branding, and networking at prominent industry events.
B2B Events – Everything You Need to Know in 2025
