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Founder of Club Ichi
Liz Lathan, CMP, is a dynamic leader in the B2B event marketing space and the founder of Club Ichi, the premier community for B2B event marketers. With over 20 years of experience, Liz has led global event teams for top companies like Dell, where she created the iconic Dell World, and IBM, where she ran the global event team and customer advocacy program for the Analytics & Hybrid Cloud division. Passionate about fostering connection and engagement, Liz is often referred to as 'The What If Girl' for her thought-provoking posts and insights shared through her LinkedIn and weekly newsletter, The Engaged Attendee. Liz is also the founder of The Community Factory, a team dedicated to helping businesses create memorable events that keep attendees connected year-round.
How To Build Strong Communities Through Events