vFairs
    • Platform
      Core Products
      • Event Registration Software Event Registration Software Setup a custom event website and registration. Capture payments.
      • Event Ticketing Software Event Ticketing Software Offer tickets tiers, capture payments, and create discounts and coupons.
      • Virtual Events Mobile Event App Upgrade event experience with a powerful app
      • Virtual Events Virtual Events Run multi-track webinars, exhibit halls, online networking, gamification & more.
      • Badge Printing Onsite Event Badge Printing Design, customize, and print professional event badges on-site
      • Check-in Onsite Event Check-In Check in attendees fast & efficiently with QR scans, and facial recognition.
      • Lead Capture App Lead Capture App Capture leads at conferences & exhibitions with ease.
      Event Management
      • Event Planning Event Planning
      • Event Marketing Tools Event Marketing Tools
      • Abstract Management Abstract Management
      • Sponsor & Exhibitor Management Sponsor & Exhibitor Management
      • Event Sponsorships Event Sponsorships
      • Event Sponsorships Floor Plan Builder
      • Facial Recognition Facial Recognition
      • Event Sponsorships Event Builder
      • Event Content Management Event Content Management
      • Event Reporting & Analytics Event Reporting & Analytics
      • AI-driven Event Content AI-driven Event Content
      Engagement & Experience
      • Attendee Attendee Experience
      • Event Networking Event Networking Tools
      • Attendee Event Gamification
      • Virtual-Exhibit-Hall Virtual Exhibit Hall
      • Virtual Environment Virtual Environment
      • Smart Matchmaking Smart Matchmaking
      Event Platform
      • In Person Event Platform In Person Event Platform
      • Virtual Events Virtual events
      • Hybrid EventsHybrid events
      • Attendee Webinars & Sessions
      Platform Essentials
      • IntegrationsIntegrations
      • Customer SupportCustomer Support
      • Accessibility FeaturesAccessibility
      • Accessibility FeaturesSecurity & Compliance
      • API DocumentationAPI Documentation
      See All Platform Features
    • Solutions
      In-Person Events
      • Virtual Benefits Fair Conference
      • Virtual Trade Show Trade Show
      • Virtual Benefits Fair Job Fair
      • Virtual Benefits Fair Career Fair
      • Virtual Benefits Fair Benefits Fair
      • corporate event Corporate Events
      • Internal Events Internal events
      • sales kickoff Sales Kickoffs
      • fundraising Fundraisers
      • festival Festivals
      Virtual/Hybrid Events
      • Virtual Conference Virtual Conference
      • Virtual Trade Show Virtual Trade Show
      • Virtual Job Fair (Multi-employer) Virtual Job Fair
      • Virtual Career Fair (Single employer) Virtual Career Fair
      • Virtual Benefits Fair Virtual Benefits Fair
      • Virtual Exhibition Fair Virtual Exhibition Fair
      • Virtual Product Launch Diversity Hiring Fair
      • Virtual Onboarding Fair Virtual Onboarding Fair
      • Virtual Education Fair Virtual Education Fair
      • Virtual Education Fair Virtual University Job Fair
      Industry
      • Non-Profit Non-Profit Associations
      • Event Agencies Event Agencies & PCOs
      • Education Education
      • Information TechnologyInformation Technologies
      • Healthcare Healthcare
      • Pharma Pharma
      • Pharma Financial Services
      • RetailRetail
      Event Format
      • Virtual Events In Person Event Platform
      • Virtual Events Virtual Events
      • Hybrid Events Hybrid Events
      • Virtual Events Webinars & Sessions
      • field-marketing Field Marketing
      See All Solutions
    • Customers
    • Why vFairs
    • Resources
      • Resources
        • Blog Blog Best tips, how-tos and insights
        • Guides Guides Our ultimate guides and playbooks
        • Product Updates Product Updates New feature announcements
        • Video Demo Library Video Demo Library vFairs Platform and Feature Demos
        • webinars Webinar Series Witness vFairs event technology in action
        • ebook Free Resources for Event Success Discover planners and research to elevate your events
        • See All Resources
        • Case Studies Case Studies vFairs customer success stories
        • EpicEvents Podcast EpicEvents Podcast EpicEvents Podcast by vFairs
        • AI Tools AI Tools
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        • Newsletter Join the Newsletter Subscribe to the vFairs Newsletter
        • Glossary Event Glossary Go to guide for event terminologies
        • News & Press News & Press News stories and press releases
        • Come Meet Us Come Meet Us Catch us at our upcoming shows.
        Featured Resources
        • Case Study
          Case Study Airbus’ Journey from Fragmented Tools to Seamless Events with vFairs Read Case Study
        • Video Demo
          Video Demo Facial Recognition Watch Video
        • Blogs
          Press Release vFairs Named a Leader in the 2026 Gartner® Magic Quadrant™ for Event Marketing & Management Platforms for the Second Consecutive Year Read Press Release
        • Product Updates
          Product Updates Introducing the vFairs AI Event Assistant: Real-Time Event Help at Your Fingertips Read Report
    • Pricing
    • Most Searched:
      Badge Printing
      In-person Trade Show
      Event Lead Capture
      Virtual Job Fair
      Mobile Event App
      Event Registration
      Virtual Events
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    Rich Rodrigues

    Rich Rodrigues

    Director of Strategy & Growth at Pinnacle

    Rich Rodrigues is Director of Strategy & Growth at Pinnacle and a recognized leader in experiential marketing, known for building authentic connections between brands and people. Named one of Eventex’s Top 100 Influencers in U.S. Events, Rich brings a human-centered lens to live experiences, believing that if something doesn’t make you feel, it isn’t worth doing.

    How to Define Impactful Event Goals That Prove ROI

    • Feb 09 2026
    • 10 min read

    Revolutionize Your Events with the Top-Rated Hybrid, In-Person and Virtual Events Platform

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    Get a Personalized Demo

    Core Products

    • Event Registration Software
    • Event Ticketing Software
    • Mobile Event App
    • Onsite Event Badge Printing
    • Onsite Event Check-In
    • Virtual Events Platform
    • Webinar Management Platform
    • Lead Capture App
    • Abstract Management Software

    Features

    • Event Planning Tools
    • Event Marketing Tools
    • Attendee Experience
    • Exhibitor & Sponsor Management
    • Speaker & Abstract Management
    • Floor Plan Builder & Seat Planner
    • Facial Recognition Check-Ins
    • Event Content Management
    • Event Reporting & Analytics
    • AI Tools
    • Integrations
    Solutions

    In-Person Solutions

    • Conference
    • Trade Shows
    • Job Fairs (Multi-employer)
    • Career Fairs (Single-employer)
    • Field Marketing
    • Sales Kickoffs
    • Corporate Events
    • Internal Events
    • Fundraisers
    • Festivals

    Virtual Solutions

    • Virtual Conference Platform
    • Virtual Trade Show Platform
    • Virtual Job Fairs (Multi-employer)
    • Virtual Career Fairs (Single-employer)
    • Virtual Education Fairs
    • Virtual Benefits Fairs
    • Virtual Onboarding Fairs

    Industries

    • Nonprofit Associations
    • Event Agencies & POCs
    • Higher Education
    • Information Technology
    • Healthcare
    • Pharmaceuticals
    • Financial Services
    • Retail

    Resources

    • Video Demo Library
    • Customer Stories
    • Product Tour
    • Product Updates
    • Blog
    • Guides
    • EpicEvents Podcast
    • AI-powered Tools

    Company

    • Why vFairs
    • vFairs Pricing
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    • Contact Us
    • Our Customer Support
    • Meet vFairs at events
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    • Sales: [email protected]
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