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If you plan to make the most out of your virtual recruiting event, it’s best to treat it more like a future employee’s orientation into your company than a run of the mill CV collecting opportunity. Some of the most successful Online Career Fairs are the ones that optimize a candidate’s journey across the virtual platform. These platforms are mobile-friendly enabling wider reach, facilitating smooth navigation to produce an immersive experience and are intuitive enough to cater to the most tech-averse of candidates as well.
It’s not hard to see why the most sought-after employers invest so much effort into delivering a great Virtual Career Fair experience. It helps them kill two birds with one stone. They make their organization come across as people-focused thereby bolstering their employer brand and attract an infinite pool of job applicants serving the eventual goal.
Here are the top 6 tips to showcase your employer brand effectively at your next Virtual Career Fair:
Let’s dig a little deeper into each one of these tips to nail employer branding in 2020.
Contents
As with any significant event, building pre-event hype is crucial. Any efforts dedicated to building an audience prior to the event not only ensures a larger event turnout but also contributes favorably towards your employer brand.
To establish your organization as a leader in the industry, include a variety of content formats on your virtual booths and help desks.
Read more about ways of defining a compelling Career Fair content strategy.
It goes without saying that the people manning your virtual booths play the biggest role in developing your employer brand at the online career fair. Your event attendees will be interacting with the booth reps to get all the information they need about your organization with most people turning to the chat room long before accessing your content knowledge base to learn more.
Webinars are widely being used by organizations to disseminate information, boost event engagement and most importantly, position themselves as the industry thought leaders. They are the most popular digital tool used by B2B Marketers to generate strong leads and therefore, you should leverage this tool to convey your corporate message with maximum impact. In order to excel you company’s webinar sessions, keep in mind the following:
To learn more about this, read our article on why you need to compliment a webinar with a virtual event.
We’re all fans of great stories. You might have noticed that top companies like General Electric, Microsoft, and Nike are investing heavily in communicating their brand story. Having a strong narrative that weaves your corporate vision together with its current operations can be highly potent in this case. Develop a compelling narrative for your brand and leave a lasting impression by ultilizing:
A great employer brand acts as a strong and consistent pull-strategy when it comes to employer marketing. It certainly requires dedicated effort and a coherent plan, but that investment pays off in spades when your organization attracts top performers in today’s highly competitive employment landscape. A Virtual Career Fair is one of your best bets at promoting your employer brand because it allows you to communicate with your core demographic in a highly personalized and immersive space, one that your attendees opted to participate in. Make the most of your next online career fair by discussing all these possibilities with your team and your virtual event provider and brace yourself for an event that will be a smashing success.
Want to learn more about virtual career fairs? Read “The Ultimate Guide to Virtual Career Fairs”. Or read more about our virtual career fair solution.
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Alina Majeed
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