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About Company
Carers UK
Nonprofit
Virtual Events Platform
Sponsor & Exhibitor Management, Poster Hall, Event Reporting & Analytics
Sarah Kill Events and Marketing Manager
Sarah Kill, Events and Marketing Manager at Carers UK, was in the middle of a virtual event when things took a bad turn. A key sponsor scheduled to speak that day couldn’t log into the event. Sarah’s calls to their event tech provider kept getting put on hold, and by the time the sponsor could finally join, they ran out of time.
At that moment, Sarah knew they needed a better solution.
So Carers UK turned to vFairs.
The result? Positive feedback from attendees jumped from 60% to 95% and Carers UK saw higher year-on-year attendance rates. Features like exhibitor booths and poster halls improved attendee engagement. Event reporting features made it easy to track attendee interactions and resource downloads, giving the team actionable insights for future events.
Before switching to vFairs, Carers UK struggled with slow and unreliable support from their previous event tech provider. During one virtual event, a key sponsor couldn’t log in. Despite multiple attempts to reach support, Sarah’s team was left waiting for answers. The lack of timely assistance led to missed opportunities and unnecessary stress for the event organizers, sponsors, and attendees alike.
Carers UK’s main KPI for their events is retaining attendees. Historically, this has been an issue, since attendees often struggled to access the platform or find it immersive and engaging. This ultimately affected overall satisfaction and repeat attendance.
The previous platform provided minimal data on attendee behavior. Without insights into clicks, downloads, or booth interactions, the team struggled to show sponsors the value of their events and secure their support for future programs.
Unlike their previous provider, vFairs offered quick and reliable support whenever issues arose. For instance, on the day of an event, Sarah’s team needed to register a new participant who had just signed up. Within five minutes of reaching out, vFairs support team responded and ensured the participant could access the platform, preventing any delays or disruptions.
vFairs provided an immersive virtual experience that closely mimicked in-person events. Attendees especially loved features like customizable avatars because they felt more connected, allowing them to navigate the event with a sense of personal presence.
With vFairs powerful event reporting system, Carers UK was able to better track attendee behavior. Sarah’s team could now easily gather insights on engagement, including logins, time spent, clicks, downloads, booth interactions, and resource views.
This data helped them demonstrate the value of their events to sponsors, ensuring continued support and improving future events.
Carers UK needed a platform that could seamlessly move elements of their in-person events online, provide detailed analytics, and engage attendees effectively.
vFairs delivered on all fronts with a robust reporting system to track attendee engagement and an interactive virtual event that kept participants connected throughout.
Another major reason was the timely support Carers UK received, both during onboarding and live events.
The poster hall was a key feature Carers UK transitioned from their in-person conferences to virtual with vFairs.
In fact, when searching for virtual event platforms, Sarah realized that vFairs was the only solution that could successfully replicate posters online. The poster hall quickly became an essential part of their online events for sharing valuable content, such as their partners’ best practices.
Since switching to vFairs, Carers UK has seen a remarkable improvement in attendee engagement and satisfaction. Positive feedback surged by 35%, and they experienced higher attendance rates as well.
The comprehensive analytics made it easier for Sarah to demonstrate event success to sponsors, helping Carers UK retain their sponsors year on year.
But that isn’t all. Looking ahead, Carers UK plans to adopt more vFairs features for their upcoming events, specifically the event app and badge printing.
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Amna Bajwa
From virtual to hybrid & in-person events, from 50 to 500 to 5,000+ attendees. vFairs makes every event an epic experience.
