Epic Events Podcast with
Tamar Beck

The Power of Word-of-Mouth Marketing in Trade Shows

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  • Tamar Beck

    Tamar Beck is the CEO of Gleanin and knows the events world inside out. She spent over 15 years running major trade shows, and now helps organizers grow attendance through word of mouth. She’s seen what works, what doesn’t, and shares it all in a way that just makes sense.

About the Episode

Struggling to get people to talk about your event, let alone register for it?

You’re not alone. Between endless promo emails, AI-generated content, and every brand shouting louder than the next, it’s easy for even the best events to get drowned out. 

So what actually gets through?

In this episode of Epic Events Podcast, Younas chats with Tamar Beck, CEO of Gleanin, about the not-so-secret weapon that still works like magic: word of mouth. Tamar shares how you can activate your attendees, speakers, exhibitors, and even partners to become powerful advocates and get your event on the radar of the right people.

Key Takeaways

  • Word of mouth is the most effective way to increase event registrations
  • People are more likely to attend an event if someone they trust recommends it.
  • Encourage speakers, exhibitors, and attendees to share your event with their networks.
  • Make sharing easy by giving stakeholders pre-made, personalized content.
  • Focus on speakers with strong followings to extend your event’s reach.
  • Even a few engaged attendees can help bring in more signups.
  • Outbound emails and ads are losing impact due to content overload.
  • Use simple tools or AI to speed up how you create and personalize shareable assets.
  • Build strong relationships with your existing customers so they naturally promote you.