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The Overseas Guide Company (OGC) was launched in 2017 by the Smart Currency Exchange company to help people invest in legitimate properties abroad. Investing in property overseas without validating its legitimacy can be a horrifying experience. OGC takes care of that by helping private clients and businesses connect with trusted property experts in their choice of country.
OGC also hosts its flagship networking event: Your Overseas Home. This event aims to provide private clients an opportunity to meet and build a rapport with trusted property partners in several locations around the globe.
In 2020, OGC was unable to take their usual events to trade show venues. The pandemic forced them to consider remote solutions for their events. But the options that were widely available in the market couldn’t bring their event to life quite like they wanted. These solutions resembled webinars and conference calls.
So, what did OGC need? OGC needed a platform that could simulate their in-person events, shine light on their partners, and provide diverse networking opportunities to their visitors.
By this point, the team had analyzed a score of different virtual trade show platforms. But the answer came almost accidentally. A member of the team had attended a virtual CIPD event. Now, this event seemed more like an event simulation and less like an online meeting. And what do you know? It was hosted on vFairs.
And that was the turning point. OGC got in touch with the team, discussed their requirements, and designed a virtual version of the Your Overseas Home event. We connected with Josephine Harkjaer, Event Coordinator at OGC, to discuss how things unfolded and what happened next.
They called on their property experts to exhibit at the event. Convinced of the potential, the partners went ahead to sponsor it and come on as exhibitors. Each of them had their own personalized booths, ready to speak to visitors. The event went live and saw a massive turnout, engaged attendees, and trackable prospects.
“It’s been really, really, really good for us.” – Josephine Harkjaer
This made vFairs the tool of choice for OGC for all of their virtual events. That’s why they went ahead and did another one with the team.
“How the overall platform works was just what we were looking for.” – Josephine Harjacker
vFairs was able to bring benefits for all stakeholders of Your Overseas Home. Let’s take a closer look into how the virtual property trade show won visitors, sponsors, and the organizer.
Both of OGC’s events with vFairs were seamless and went beyond their expectations. Considering this, OGC feels that virtual events could be the future. It’s definitely something that they’ll be sticking to during the pandemic, and then years after it.
“We’ve only done two so far, but I do know that we want to do virtual events. We want to have virtual events in the pipeline for the upcoming months and even years.” – Josephine Harjacker
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