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How APUS drastically improved engagement and satisfaction at its Virtual Job Fair and delivered ROI in under 4 weeks.
APUS is the sixth largest university in the United States by enrollment volume and is a premier online learning institute that offers a host of respected and affordable student-focused online programs. The institute plays special focus towards equipping the nation’s military and public service communities with quality education and leadership skills to excel in the global employment landscape.
After achieving the goal of conferring an impressive 90,000 degrees and counting, the team at APUS wanted to take their efforts a step further by helping students connect with leading global employers. In doing so, however, they faced multiple challenges:
“We knew we lost users before due to the platform crashing or not functioning correctly. We run surveys after each event for both the attendees (students/alumni and employers). In previous results, many people from both groups expressed dissatisfaction with the platform.” – Ann Eastham, Career Services Event Manager, APUS.
Ann Eastham, APUS Career Service’s Event Manager, was tasked with executing an engaging virtual job fair for the institute’s diverse student/alumni base. She had conducted multiple online hiring events for APUS in the past which left her with a firm idea on how to go about selecting an alternative virtual event platform that solved their most crucial challenges.
Her ten main criteria for selecting a virtual event solution were:
The entire scope of the event layout and design was set up in under 4 weeks. This included user training, event configuration, content consolidation and set up. To ensure that the design did not alienate APUS’s less technologically inclined students and alumni, intuitiveness, and ease of use were kept at top priority and the platform was also made flexible for customizations. This was done to enable team APUS to try out new ideas and make sure that the system was working for them.
“vFairs met our needs with product and support. We’re a small, yet high-functioning team with high goals. We needed a vendor that could support us while still allowing us to control details regarding our event and vFairs did just that.” – Ann Eastham, Career Services Event Manager, APUS.
APUS was always known for delivering engaging virtual hiring events complete with compelling content and leading employers looking to recruit. However, achieving attendee satisfaction always proved to be a hurdle due to the clunky event interface and low bandwidth servers. With a vFairs-powered Virtual Job Fair, APUS received overwhelmingly positive feedback from students, alumni and recruiters with anecdotal feedback centered around the platform’s ease of use, visually appealing layout and prowess at providing multiple interactive touch points between job-seekers and employers.
“Really enjoyed the new platform! Easy to navigate and manage multiple chats at once. Students were prepared as per usual and was overall a very good experience!” – An exhibitor.“It was all very intuitive. The left/right scrolling function allowed me to view all the booths. I also appreciated that each booth had a list of job vacancies and links to the company’s websites.” – A student.
“Really enjoyed the new platform! Easy to navigate and manage multiple chats at once. Students were prepared as per usual and was overall a very good experience!” – An exhibitor.
“It was all very intuitive. The left/right scrolling function allowed me to view all the booths. I also appreciated that each booth had a list of job vacancies and links to the company’s websites.” – A student.
After switching to vFairs for their virtual hiring events, APUS’s requirement for active staff members to participate in events went down from 13 to 5, owing to the dynamic cloud-based platform. This event also had their highest recorded turnout despite APUS having cut down on event marketing to make time for training their staff and users with the new technology. This was a very promising sign for future events that would require lesser training time and would be marketed to full potential.
The Career Services team at APUS was able to meet, exceed and maintain metrics and was also able to drill-down into the performance at each booth for a more realistic picture of the event ROI.
“We saw volume increase across most metrics including turnout, chat per student, chat per employer, and chat per recruiter. We were able to record booth visits, as well as tab visits to gain better insight into student usage, a metric we were not able to track with our previous system.” – Ann Eastham, Career Services Event Manager, APUS.
At vFairs.com, we strive to build a top-class online event platform that will help event organizers make memorable connections with their target audience. We’re obsessed with taking out the hassle normally associated with physical events and leaving organizers and exhibitors to focus on what’s most important: engagement with the audience.
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