Highlights Hillrom has a 10,000-strong workforce globally, with 5,000 employees spread across 9 locations in the U.S. Getting that many employees across that many sites, genuinely engaged with their benefits options was an ongoing challenge, one that a single in-person event or a static PDF couldn’t solve. 22 benefits partner booths in one event 9 U.S. locations reached from a single platform 30 days 24 hours a day, of platform access for employees "We refer vFairs to other clients. This is our level of satisfaction. We explored four more options when considering a virtual benefits fair, but nothing in the market comes close to what vFairs has to offer." Chris Mahoney Manager of Employee Benefits Challenges Reaching a Workforce Spread Across 9 LocationsBefore vFairs, informing employees about benefits meant traveling to 9 different locations to deliver live presentations at each one, leaving little room to actually interact with people or answer their questions. Employees Enrolling Without Understanding Their PlansPeople frequently signed up for benefits without fully understanding how the program worked. Hillrom needed a way to actually educate employees on their benefits partners and plans, not just get them to check a box. Event Gallery Solution Booths for Every Benefits Partner, in One Place22 different benefits partners hosted their own booths, covering dental, pet insurance, fertility, savings solutions, and more, alongside a dedicated booth for Hillrom’s own HR benefits team. Each booth included videos and downloadable documents so employees could explore and self-educate. Live and On-Demand PresentationsHillrom ran a live open enrollment session, plus a mix of live and pre-recorded presentations. Every live session was uploaded immediately after, so employees could revisit it on their own time, including reviewing benefits together with a spouse at home. A Resource Hub for Self-Serve ExplorationA dedicated resources section let employees save and download documents to reference benefits information whenever it suited them, rather than during a single scheduled window. Knowledge Checks to Confirm Understanding, Not Just EnrollmentHillrom included a benefits knowledge quiz and a benefits survey inside the event, to confirm employees actually understood their options rather than enrolling blind, and to learn how employees preferred to be communicated with going forward. Why vFairs Hillrom evaluated several companies offering virtual event platforms and found vFairs to be by far the most user-friendly of the options it demoed. Results With vFairs, Hillrom no longer needed to travel to 9 different locations to deliver live presentations at each site. The platform stayed open 24 hours a day for 30 days, giving employees the freedom to explore benefits information, revisit sessions, and make decisions on their own schedule rather than in a single live window. Hillrom measured success by the number of employees who returned to the platform and reported high satisfaction with the outcome compared with the other providers it evaluated. Share This Article: Sarah Shaukat Sarah is the Content Strategy Manager at vFairs. With over 10 years of experience, she specializes in developing comprehensive marketing campaigns from strategy through execution for SaaS and event technology verticals. Outside of work, Sarah enjoys quality time with family, discovering new travel destinations, and watching k-dramas.
