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About Company
Hillrom
Healthcare
Virtual Benefits Fair
Virtual Exhibit Booth, Live Sessions, On Demand Content
Chris Mahoney Manager of Employee Benefits
Hillrom has a 10,000-strong workforce globally, with 5,000 employees spread across 9 locations in the U.S. Getting that many employees across that many sites, genuinely engaged with their benefits options was an ongoing challenge, one that a single in-person event or a static PDF couldn’t solve.
benefits partner booths in one event
U.S. locations reached from a single platform
24 hours a day, of platform access for employees
Before vFairs, informing employees about benefits meant traveling to 9 different locations to deliver live presentations at each one, leaving little room to actually interact with people or answer their questions.
People frequently signed up for benefits without fully understanding how the program worked. Hillrom needed a way to actually educate employees on their benefits partners and plans, not just get them to check a box.
Event Gallery
22 different benefits partners hosted their own booths, covering dental, pet insurance, fertility, savings solutions, and more, alongside a dedicated booth for Hillrom’s own HR benefits team. Each booth included videos and downloadable documents so employees could explore and self-educate.
Hillrom ran a live open enrollment session, plus a mix of live and pre-recorded presentations. Every live session was uploaded immediately after, so employees could revisit it on their own time, including reviewing benefits together with a spouse at home.
A dedicated resources section let employees save and download documents to reference benefits information whenever it suited them, rather than during a single scheduled window.
Hillrom included a benefits knowledge quiz and a benefits survey inside the event, to confirm employees actually understood their options rather than enrolling blind, and to learn how employees preferred to be communicated with going forward.
Hillrom evaluated several companies offering virtual event platforms and found vFairs to be by far the most user-friendly of the options it demoed.
With vFairs, Hillrom no longer needed to travel to 9 different locations to deliver live presentations at each site. The platform stayed open 24 hours a day for 30 days, giving employees the freedom to explore benefits information, revisit sessions, and make decisions on their own schedule rather than in a single live window. Hillrom measured success by the number of employees who returned to the platform and reported high satisfaction with the outcome compared with the other providers it evaluated.
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Sarah Shaukat
From virtual to hybrid & in-person events, from 50 to 500 to 5,000+ attendees. vFairs makes every event an epic experience.