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Unpacking Skift's Event Tech Almanac

  • Anchor on one central platform integrated with CRM, and add specialized tools only when needed
  • Choose client-only data ownership when privacy and compliance matter
  • Apply AI where it’s proven: content creation, QR check-in, chatbots, survey analysis
  • Treat platform shifts as a 3-year process with gradual implementation and reviews
  • Content drives registrations, but networking is the main reason people attend
  • For smaller budgets, simple add-on tools (like QR networking or photo-recognition apps) can create high impact without full-scale platforms

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