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So you’re busy patting your back after facilitating a tremendously successful recruitment event. Your virtual career fair precisely bridged the gap between the brightest of talent and available vacancies. It basically knocked the socks off employers eager to hire the best candidates. These are all promising signs of recruitment efforts gone well. However, if you truly want to measure success, numbers are your ultimate friend.
To make your virtual career fair post more insightful, you should track KPIs that reflect attendance, engagement, and hiring activity at and after the event. Then, compare these against your event goals to assess the impact. Look at numbers like actual hires confirmed, offers made, and offers accepted to determine insightful ROI.
What are some fundamental factors to track at the virtual career fair for both real-time and post-event analysis? Here’s what we recommend:
Your attendees are the star of the show. This targeted audience draws in exhibiting businesses, hiring managers and recruiters. Thus, attracting and tracking job seeker participation makes a great first impression and spreads positive word of mouth to lure in more prospects:
If your registration volume is high, that means your pre-event marketing worked well. Resultantly, you created the right buzz around the event among your target audience.
The success of a virtual career fair is not just due to guest statistics, but also by the hiring organizations in attendance. Some essential statistics for participating employers include:
Last but not the last, you need to measure webinar traffic to evaluate how well your virtual career fair connected with your audience. Straightforward, yet crucial, your checklist of webinar statistics to measure should cover:
Measuring the performance of a traditional career fair is not just difficult, but also leaves open wide room for error. If you manually measure metrics like video views, brochure distribution, Q&A participation, it would be highly inefficient. It would not just require additional (and costly) staffing, but is tedious, especially during high traffic event hours.
If you choose a virtual career fair, it effectively addresses and resolves this pain point by making all activity on the platform precisely measurable in real-time. This makes the ROI a breeze to derive, and the post-event analysis makes it easy to determine the content that connected with the audience best. It also helps you determine the most powerful employer brands, and the performance of your pre-event marketing strategy.
Want to learn more about Virtual Career Fairs? Read “The Ultimate Guide to Virtual Career Fairs”.
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