“The possibility to capture lead one by one and the main benefit was to track any session and users behavior.”
Rafael N.
Marketing Analyst
vFairs provides a centralized hub for an in-person event providing event and speaker details, communicating with other attendees and sponsors and providing a one-stop location for all event info. This helps to streamline our event management during the live event.
Tracy A
Small-Business
vFairs was extremely easy to use, the system was intuitive and really took our annual event to the next level. The onsite badge printing solved so many prior years’ headaches for us.
Darci P.
Mid-Market
“vFairs is an all-in-one platform that helps us host a full conference experience. It’s a great gathering place for attendees to log into and feel like they are part of something even if they are not in–person“
The lead capture process involves several streamlined steps facilitated by our event lead capture app. Firstly, attendees can swiftly download and exchange contact cards directly within the platform, eliminating any delays. Moreover, they have the option to manually enter data or utilize QR codes or business card scanning for efficient data input, which is then automatically collected within the lead management system. This tailored solution simplifies event networking and lead generation, specifically catering to exhibitor needs.
How do you track leads at an event?
To track leads at an event:
Define clear goals and metrics, such as lead quantity and quality.
Utilize unique tracking codes and links to attribute leads to specific event activities.
Integrate your CRM and event platforms for seamless lead management.
Collect feedback and surveys to gauge attendee satisfaction and gather insights.
Analyze and optimize lead data to improve future event strategies.
Consider compliance with data privacy regulations, staff training, and communication with sales and marketing teams.
What is the difference between lead retrieval and lead capture?
Lead capture entails gathering potential lead information through forms or interactions across various touchpoints. It involves collecting data like contact details to initiate communication and nurture leads. Lead retrieval, focused on events and trade shows, involves technology like barcode scanners to efficiently collect attendee information for post-event follow-up and lead nurturing.
What are the 3 stages of lead capture?
In a product-based company, the lead phases could indeed align with the consumer experience stages, such as "Awareness," "Consideration," and "Decision." These stages reflect the progression of a potential customer from initial awareness of the product to making a final purchase decision. For service-based companies, the lead phases can still follow a similar progression but may be tailored to reflect the unique aspects of the service-oriented consumer experience.