As a business owner, if you’re not already taking advantage of social media, it’s safe to say you’re leaving a lot of money on the table. Social media is easily one of the most powerful tools that you can use to reach your ideal clients and introduce them to your brand, products, or services.
We’re going to dive deep into some very effective tips for virtual event marketing and social media content strategy that will help attract your ideal clients. Let’s get started!
Create Video Content That Addresses Their Concerns and Questions
As of 2021, 85% of all internet users in the United States of America watch online videos monthly. This goes to show that video content is becoming increasingly popular so if you can add videos to your B2B marketing strategy and share them on social media, it could do wonders for your reach and following.
To ensure you’re getting the most out of your videos, you need to make sure that they provide real value so you can attract your ideal customers. So, go through the comments on your social media posts or read through your direct messages to see if you can identify any concerns and questions that your followers may have. You can then create helpful video content that will be targeted at solving your customers’ pain points, and share it on the most appropriate social media platforms, like Instagram or TikTok.
Another tactic that some businesses use is to post event video snippets from live webinars that they’ve held so they can engage their followers on social media and then include a link to the full webinar on their website. It’s also something that you could consider doing, as holding live webinars is a great way to educate your audience on relevant topics. If you’ve never hosted a webinar before, don’t worry — vFairs is a virtual event platform that specializes in helping people to plan and execute successful virtual events so you can rest assured knowing you’re in safe hands.
Example
Now, if you need some inspiration when it comes to creating video posts that address customers’ questions and concerns, let’s take a look at a good example.
Florin Roebig is a law firm that specializes in practice areas like personal injury, medical malpractice, and labor law. On their LinkedIn page, they have a short video where they talk about the topic of retaliation at work.
The video sheds more light on how to differentiate between cases that are classified as retaliation at work and those that are not. It provides a lot of useful information in a short amount of time and also addresses concerns that are important to their target audience, so it could help the firm to attract even more followers and potential clients.
Think about the pain points that affect the people in your audience and try to create videos that could help solve those issues. This will make your audience appreciate you and more people will be willing to share your video content if it actually provides value.
Publish and Share Written Guides Your Audience Needs
When you publish helpful content on your company’s website, it doesn’t have to end there. You can also share this content on social media. This could be the key to helping you attract your ideal customers, as it will get more eyes on your content and send more traffic to your site.
One way to come up with topics for your written guides is by looking through the customer queries that people usually send to your team. This will give you more insight into the areas where people need help.
As you create written guides for your site, one tip for writing content that you should remember is to focus on providing actionable advice that your ideal customers will find useful. And, once your guides are live on your website, you’ll need to go ahead and share them on your different social media profiles. This will typically involve providing a snippet of your advice, along with a link to the whole guide on your site.
Examples
To give you some inspiration, let’s study how two businesses are already sharing their written guides on social media.
FreshBooks is a company that provides accounting software for small and medium-sized businesses. But they also publish a lot of helpful written guides on their website, which they then share with their followers on social media.
Above, you can see a Twitter post where they’ve given an introduction to their guide on how much you should pay employees and linked to the original blog post on their site. It’s a very relevant topic that their audience will like and, by giving a brief intro, they could increase the chances of more people clicking the link to read the full post.
If you aren’t doing so already, you need to be using social media to promote the valuable blog posts you’ve published on your website. Just like FreshBooks has done, you can start off with an intriguing caption and then include the link to the full post to drive traffic to your site.
On the other hand, Arielle Executive, a provider of bespoke branding services, does a good job of sharing helpful guides through Facebook. Here’s an example of a post where they give a brief summary of a guide they’ve written, which discusses the reasons why so many corporate professionals want to escape their jobs.
As you can see, they highlight some interesting statistics and facts about the Australian workplace, which are sure to attract their followers and get people interested in the full article that they link to.
Get creative with the way you write captions to promote your blog posts on social media! If you’re able to hook people, they’ll be interested in reading your helpful guide and will click through to your website.
Create Content That Inspires Your Ideal Clients
Nowadays, a lot of people come to social media to be inspired. They could be looking for new DIY projects, design ideas, new recipes, or innovative ideas for their businesses. So, if you’re able to create social media content that inspires your ideal clients, it will help grow your following and build a stronger customer base. You can host AI-powered events with our all-new AI marketing tools. These tools can help you create content pieces and marketing collateral within minutes and then use them during your events.
Depending on the kind of business you run, there are different ways you can inspire your ideal clients on social media.
For instance, a fashion brand could share tips on how to style a clothing item or a social media management company might inspire its audience by sharing ideas for creating an effective social media calendar. If your clients are more literary-inspired, wow them with a well-placed prepositional phrase or share tips on how to find the most interesting books in a specific genre.
Example
To give you a practical idea of how to use this tactic, let’s take a look at an effective example.
SchoolLockers.com is an eCommerce site where shoppers can buy storage cabinets from the brand Jorgenson Lockers. And, on Instagram, the company regularly provides its following with DIY ideas that will help to take their storage solutions to the next level. For instance, the post above encourages people to turn their lockers into giant Lego blocks, and they’ve mentioned that there’s a link in their bio to their full tutorial.
This is definitely something that would attract the attention of their ideal clients and inspire them to either do the same with the lockers they have at home or buy a suitable storage cabinet from the company.
Do you have a DIY idea that you think will inspire your ideal clients on social media? Don’t be afraid to put some high-quality tutorials together. If people are genuinely interested in the content you create, this will earn you more followers, more website traffic, and hopefully more sales.
Share Free Tools That Your Target Clients Will Use and Love
Creating and sharing free tools is a great way to attract your ideal audience because they allow you to offer something of value that requires no financial commitment.
To take advantage of this tactic, you have to figure out what kinds of free tools your ideal customers would appreciate. One way to do this is by joining social media forums like Quora or Reddit and then looking out for conversations that customers in your niche are having. As you do this, you might come across some of the pain points that people in your target audience are having, which could inspire your free tools.
And, when you’ve created your free tools, make sure you share them on social media, as they can help you attract and reach more people in your target audience. Another way to promote your free tools is by making a quick tutorial video showing how to use them, as this can give people an idea of how everything works and motivate them to visit your site.
Example
To give you some inspiration, let’s take a look at how we’ve done this in the past at vFairs.
At vFairs, we have a free planning kit for schools that want to have a virtual open day. As a company that helps people to execute virtual events, the schools that are in our target audience are sure to love this free tool.
Plus, we’ve also made sure to spread the word about the tool, as you’ll see in the image above that shows one of our tweets about the free planning kit. We used a very eye-catching graphic to promote the kit, which is a great way to attract prospective clients and existing followers who might actually need this resource.
On social media, make sure you use attractive and catchy images or videos when you want to highlight any free resources that you currently offer to your target audience. This will get people’s attention and encourage them to take the first step in their buying journey with your brand.
Regularly Post about Your Best Work
For most businesses, their reason for being on social media is to make more sales. So, even though you should be posting informative content to educate and engage your audience, don’t forget that a good number of your posts should also be focused on sharing some of your best work. This will allow you to attract your ideal customers who are looking for similar products or services to the ones you provide.
This tactic will work differently for every business. For instance, an infographic maker might share examples of the kinds of infographics customers have been able to design with their tool. Meanwhile, a web design company may show images of some of the beautiful websites they’ve designed for their clients. To get the best results from using this tactic, make sure that you use high-quality images or videos to showcase your work so people can accurately see what a good job you’ve done.
Example
To give you some inspiration, let’s study an example of a business that shows its best work on social media.
Looka, an online logo maker, does an excellent job of showcasing some of their best work on social media. Take a look at their Instagram page, for instance, and you’ll see proof of the work they’ve done for various clients. It’s a great way to attract new ideal clients who can look through their Instagram page to see several examples of the logos, branding identities, concept designs, and other projects that they’ve handled and executed perfectly.
You should also make it a point to post about the successful projects you’ve completed for clients, as social media offers a great way for your work to reach potential customers who might be interested in working with you after seeing what you can do.
Summary
In this article, we’ve looked at some effective tactics you can use to develop a social media content strategy for attracting your ideal customers. From creating helpful video content to sharing your written guides and regularly posting about your best work, these are all very useful techniques you should start implementing now. You can also read how to design a virtual event marketing template that can help you get started.
Posting on social media for event promotion is only one part of it. Our event marketing guide can help you learn how you can incorporate your social media strategies with paid and other campaigns for a more holistic and omnichannel marketing approach.
