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As a university, you’re likely already using online events to recruit students and connect with your networks worldwide. With the rise of COVID-19, not only has in-person learning been interrupted, so have in-person events.
Most universities pivoted quickly to host virtual open days and participate in virtual education fairs. However, many still are unaware of all the options they have for hosting online events.
Whether you’ve dipped your toes with a few virtual event types or you’re new to the virtual event space, you have lots of new opportunities. Let’s have a look at all the online events you can host and how they’ll benefit you.
Contents
If you’re new to the online event space, the best place to start is to understand why you should go virtual. Here are a few of the top benefits of hosting virtual events:
Now, let’s go through online events you could host, and some of their unique features and benefits. Here are our most-used online events for universities:
One of the most popular online events universities are hosting are virtual open days. These events help you attract prospective students and share what to expect as a student at your school. You can share important information about programs, life on campus and student support services. Share anything that helps your prospects feel informed and excited about your school.
Benefits:
Here’s one example of the virtual open day we hosted with Royal Holloway University.
If you’d like to host your own online open day, check out our Ultimate Guide to a High Engagement Virtual Open House.
Virtual job fairs are a great tool for your career services department to use when trying to help students or alumni find jobs. Employers looking to hire can set up virtual exhibit booths, and they have lots of opportunities to promote open roles and connect with prospective candidates!
See how our client APUS used a virtual job fair to deliver ROI in under 4 weeks.
Want to host a virtual university job fair? Browse effective tips in our Virtual University Job Fair Guide.
Does your school have a strong research center? Chances are you host research conferences and poster presentations in-person on a regular basis. Hosting such online events is easy, and we can feature a functional poster hall. This allows researchers to their posters, link to important resources, chat with other conference-goers, and host Q&A’s.
Staying connected with your students and alumni is an important focus for your communications teams. Hosting networking events online is highly beneficial and provides lots of opportunities to connect in meaningful ways.
Virtual events come in all shapes and sizes, and they can help your university accomplish a variety of goals. They are an effective tool to connect with your students, prospects, employees, partners and community no matter where they are based. You can browse The Complete Guide to Virtual Events for Universities to understand all the kind of events you can host and how to get started right away!
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Brianne Snell
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