The Challenges
Navigating the Future of Events
The event industry is rapidly evolving, with virtual and hybrid events becoming more prevalent. As a leading platform, vFairs needed to demonstrate how these new formats could be effectively utilized. The challenge was not just to predict the future of events, but also to shape it and provide attendees with actionable insights.
Interactive Product Showcasing
Demonstrating new products or features in an online setting can be difficult. vFairs faced the challenge of creating an interactive and engaging environment where they could effectively showcase their newest offerings to both existing and prospective customers.
Educating Industry Professionals
Another challenge was to educate industry professionals about virtual and hybrid events. Professionals from various industries have different needs and face unique challenges. vFairs needed to cater to this diverse audience and provide information that was relevant to each group.
Facilitating Networking Opportunities
One of the most valued aspects of in-person events is the opportunity for networking. In a virtual setting, facilitating these interactions can be challenging. vFairs needed to find a way to recreate the networking experience online.
Providing Valuable Tools and Resources
vFairs was tasked with not only providing an engaging and informative event, but also equipping attendees with the tools and resources they needed to confidently plan and execute their own virtual and hybrid events.
Creating Engaging and Entertaining Experiences
Attendee engagement can be a significant challenge in virtual events. vFairs wanted to ensure that DiscoverNext was not just informative, but also engaging and entertaining. They needed to find a way to keep attendees actively involved throughout the event.
Effective Marketing and Promotion
Driving event registration and awareness can be a significant challenge, especially in a virtual environment where potential attendees are often inundated with online content. vFairs needed to develop a marketing strategy that would not only raise awareness of the event, but also entice people to register and attend.
The Solution
Event Gallery
To overcome these challenges, vFairs employed a range of features tailored specifically for the event:
Impactful Event Marketing
Leveraged a variety of tools including a futuristic landing page and online marketing channels to drive registrations.
Custom Virtual Lobby
Created a custom lobby that set the tone for the event, reflecting the forward-looking messaging of the conference.
Industry-based Session Tracks
Organized sessions based on industries to address unique challenges and concerns each sector faces with virtual and hybrid events.
Virtual Feature Vault
Set up a vault hosting flyers outlining vFairs’ most popular features, enabling attendees to learn more about the offerings at their own pace.
Leaderboard
Established a leaderboard system to create excitement and guide attendees to important areas of the event.
Attendee Networking
Facilitated networking among attendees with serendipitous matchmaking, creating ample opportunities for connection.
Photo Contest
Hosted a virtual photo booth and contest, encouraging attendees to engage with the event in a unique and creative way.
Entertainment Hour
Featured a live entertainment session, demonstrating how to incorporate entertainment elements in virtual events.
The Results
The DiscoverNext Virtual User Conference was met with resounding success. It effectively showcased vFairs’ new products in a fun and interactive way, educated attendees about the nuances of virtual and hybrid events, and provided them with the tools necessary to plan their own events confidently. Furthermore, it created a platform for industry professionals to share ideas and experiences. The overwhelmingly positive feedback from event-goers stands testament to this success.
Candice Davis, Director of Customer Success at vFairs, said, “Customers walked away from this event feeling energized and well-equipped to start planning their next event with us.”
