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About Company
Lynx Expo
Events Services
Virtual Event Platform
Virtual Event Platform; Exhibit Booths; Networking Lounge; On-demand Content; AI-Powered Matchmaking; Chat & Networking; Real-time Translation
Mostafa Hisham Managing Director
VFoodFair is an annual virtual food and beverage exhibition specifically targeting the Africa and Middle East regions. Their 2024 event offered high-profile decision-makers from private and public sectors the opportunities to browse and purchase products, and deepen relationships with food suppliers and industry experts.
booth visits
countries represented
attendees were C-level executives
Limited Access to International Markets
International food and beverage producers often struggle to reach potential buyers in their region due to geographical and logistical challenges. Traditional trade shows required significant travel expenses, making market expansion difficult, particularly for small and medium enterprises.
Navigating Supply Chain Expansion
Importers, distributors, and traders needed a streamlined way to explore a diverse range of food and beverage selections. Traditional event tools lacked the functionality to facilitate meaningful connections at scale.
Business development was often hindered by fragmented networking opportunities and the absence of governmental support to facilitate cross-border trading relationships.
Cross-Border Trade Complexity
The Lynx team aimed to involve governmental bodies to promote cross-border trade, but this required a platform that could support high-level engagement and real-time collaboration.
A Location-less Event Space
The vFairs platform eliminated geographical barriers, allowing F&B producers from around the world to showcase their products to potential buyers from 50+ countries across Africa and the Middle East without travel expenses or logistical concerns. vFairs also offered multi-language capabilities, which ensured that the event was accessible to a global audience, breaking down language barriers and enhancing participation.
Interactive Exhibit Booths & AI-powered Networking
Exhibitors could create engaging digital booths to display their products, share company information, and interact with visitors in real-time – replicating the personal connection of physical events while expanding their reach exponentially. The event also included AI-powered matchmaking, which connected attendees with relevant exhibitors, improving business efficiency and lead generation.
Networking & Chat Tools
The platform’s live chat and networking features allowed attendees to connect with exhibitors and other participants in real time, fostering meaningful business. These features facilitated seamless communication between international producers, industry experts, and government entities, fostering policy discussions and trade partnerships.
Lynx Expo has chosen vFairs for multiple years thanks to its ability to deliver a scalable, engaging, and globally accessible virtual trade fair experience. Unlike other event platforms, vFairs provided advanced networking tools, interactive booths, and comprehensive event analytics, ensuring a successful and impactful exhibition.
The platform’s intuitive design was particularly crucial for VFoodFair, as many participants were experiencing a virtual exhibition for the first time. vFairs’ reputation for exceptional customer support ensured that Lynx Expo could offer “instant support all month long” – a key differentiator for their event.
Additionally, vFairs’ sophisticated data analytics capabilities allowed Lynx Expo to track engagement, measure ROI, and demonstrate concrete results to stakeholders and sponsors – proving the value of this innovative approach to international trade facilitation.
The majority of business was conducted through vFairs’s virtual exhibition booths, making it a standout feature. These customizable digital spaces allowed F&B producers to upload detailed product catalogs, conduct live product demonstrations, engage with visitors through text, audio, and video chat, and schedule one-on-one meetings with potential buyers. This feature transformed what could have been a passive browsing experience into an engaging, interactive journey for attendees, and exhibitors could engage with attendees effectively and track their performance throughout the event.
Through their partnership with vFairs, Lynx Expo has pioneered a new model for international trade exhibitions in the region, creating a sustainable, accessible platform that continues to connect global F&B producers with emerging markets throughout Africa and the Middle East.
With participants from over 50 countries, 20,000+ booth visits, 43% of attendees holding decision-making positions, and representation from governmental bodies, VFoodFair successfully democratized access to international markets for businesses of all sizes. VFood Fair’s success demonstrates the power of virtual events in expanding market access, strengthening supply chains, and facilitating international trade.
*VFoodFair took home the prize for Best Trade Show at the 2025 Eventeer Awards.
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Brianne Horan
From virtual to hybrid & in-person events, from 50 to 500 to 5,000+ attendees. vFairs makes every event an epic experience.
