November Product Updates: Cross-Event Analytics, Smarter Registration Tools, Automated Email Sequences, & More

November was all about giving you more control and better insights. This month brought features that help you understand performance across your entire event portfolio, build registration forms without losing your work, automate communication workflows that used to eat up hours, and customize your event sites to match your brand perfectly. Whether you’re managing trade shows, career fairs, conferences, or campus events, these updates save you time and give you the data you actually need.

Let’s get into what’s new.

See the Full Picture with Cross-Event Reporting

Managing multiple events usually means jumping between dashboards, exporting spreadsheets, and piecing together performance data manually. It’s time-consuming, and you’re probably missing patterns that could help you make better decisions.

The all-new Reporting360 dashboard changes that. This new cross-event reporting dashboard brings all your data together in one place with customizable visualizations. Compare attendance across events, track registration trends over time, see which events drive the most engagement, and spot opportunities you’d otherwise miss.

No more stitching together reports from different events or guessing which strategies actually work. Everything you need to understand your event portfolio lives in one dashboard.

Build Registration Forms Without Losing Your Progress

Setting up detailed registration forms takes time. You’re adding custom fields, configuring logic, setting up conditional questions, and making sure everything flows correctly. Losing all that work because your browser crashed or your connection dropped? Incredibly frustrating.

Auto-save now protects your progress as you build registration forms. Add fields, adjust settings, and configure your form knowing your work is being saved automatically. No more starting over or trying to remember what you’d already set up.

We also added preview mode so you can test forms before launch and catch issues early. Version history lets you track changes over time and roll back if needed. Plus, you now have date range controls for check-in and check-out timing, giving you precise control over when attendees can access your event.

Set Up Email Follow-Ups Once, Let Them Run Automatically

Post-registration confirmations, pre-event reminders, post-session follow-ups, thank you emails, feedback requests…. The list of emails you need to send for every event is exhausting, and manually sending each one takes time you don’t have.

Now you can create automated email sequences that trigger based on attendee actions. Someone didn’t open your email? They get a more personal follow-up. They clicked on a link in the email? The follow-up email has another resource they’d be interested in. You set it up once, and the system handles the rest.

You can also build manual sequences for communications you want more control over, like VIP outreach or sponsor follow-ups. Either way, your attendees get timely, relevant emails without you clicking send every single time.

This is the kind of automation that actually gives you time back.

Customize Your Event Site to Match Your Brand

Generic event sites make your events look generic. You need your site to match your brand guidelines, reflect your event’s personality, and look professional without rebuilding everything from scratch for each event.

Landing page theme settings now let you dynamically change colors within themes. Every theme comes with three variations, so you can adapt quickly to different events, clients, or brand requirements. Adjust your site to match corporate colors, seasonal themes, or sponsor branding without starting over.

Your event site should look like yours, and now it does without the heavy lifting.

Control Exactly Who Sees Your Event Content

Sometimes your event pages need to stay private. Pre-launch testing, VIP-only content, internal company events, early access for sponsors, whatever the reason, you need control over who can view your site and when.

Sitewide protection lets you lock down your entire event website or just selected pages with a password. Protect your whole site during setup and testing, or keep specific pages like floor plans, attendee lists, or sponsor portals behind a password until you’re ready to share them publicly.

You decide who gets in and when. Simple as that.

These updates are live now in your vFairs dashboard. We’re continuing to build features that make event management less chaotic and more efficient, with more improvements on the way.

Got questions about any of these features or want to see them in action? Book a free demo or reach out to us at [email protected].