American Public University System (APUS) is a private, for-profit, online learning institution that consists of American Military University (AMU) and American Public University (APU). It strives to advance social, economic and environmental well-being of students by using the power of education, engaging and high quality learning experiences, in-demand career relevant degree programs, meanwhile nurturing a community of lifelong learners.
- Bringing together MBA students and top employers for a day long career fair
- Expensive venue rental, logistics, and administrative planning
- Inability of guests and exhibitors to participate from across the state or country without traveling
- Inefficient talent acquisition due to manual resume sorting/shortlisting performed by hiring managers
- Difficulty in attracting students’ attention towards availing career guidance and counselling services
- Boring visitor experiences due to lack of engagement
- No measurable results and real-time insights to determine event ROI and overall effectiveness
STEM Virtual Career Fair- Focus Areas & Solutions
Keeping in mind these challenges, constraints and key objectives that APUS wanted to accomplish for their MBA students, the vFairs team created a bespoke virtual career fair solution. Allowing visitors to apply for jobs, employers to communicate with prospects, swift candidate shortlisting tools and a variety of career guidance services- the STEM Virtual Career Fair was an inclusive, uniquely branded, visually exciting and cost effective success.
1) Improved Student Placement Outcomes:
With the event focused on providing MBA students with access to available job opportunities at leading organizations, the seamless communication with recruiters and hiring executives delivered immense relief to attendees and exhibitors alike.
Powered with audio, video and text based chat capabilities, the visitors had great one-on-one exchanges with booth representatives to discuss career prospects, ask questions and network to make valuable real-world connections. The booths had clearly marked career tabs, company overview and downloadable resources, along with easy job application processes for applicant ease.
2) Higher Visitor Attendance & Job Seeker Interest:
Virtual career fairs add much needed value to recruitment initiatives by taking away need for any physical attendance. Hiring organizations and job seekers were able to register and access the event online from any mobile or desktop device with internet connectivity, thus removing travel and time constraints.
3) Smart Resume Shortlisting Tools To Aid Employers:
Ensuring a memorable virtual career fair experience meant not only catering to job seeker needs, but also streamlining key recruitment functions for employers. The vFairs team incorporated a handy resume search feature that enabled exhibitors to filter applicants based on first name, last name and security clearance status to help them find talent without having to painstakingly sift through heaps of paper based applications.
4) Career Coaching Facilities To Empower Students:
To further make the event impactful and informative, a Career Coaching section was added to assist students with fine-tuning their job search strategy and tools, in addition to getting expert support from counsellors.
A prep clinic recording was also made available for on-demand viewing that shared helpful tips and tricks with APUS students on how to prepare for a very productive career fair experience. This easy yet effective sharing of resources helped the host empower their audience with all the tools necessary to make a brilliant first impression on all employers in attendance, in turn strengthening the host’s reputation as a top candidate source.
The Results Recap
APUS was able to host a spectacular virtual career fair enabling their students to network and apply for positions at the best employers in the field of business. Connecting their MBA students to have access to latest vacancies and company recruiters on a very convenient virtual platform, the flexibility and inclusivity allowed exhibitors and attendees to connect in a focused and distraction free setting for best recruitment success. Meanwhile, the host also benefited from cost savings and improved engagement by eliminating physical set up, hosting and staffing expenses.
- Total MBA Student Registrations: 300+
- Total Booth Visits: 1100+
- Total Number of Tab Clicks: 1200+
At vFairs.com, we strive to build a top-class online event platform that will help event organizers make memorable connections with their target audience. We’re obsessed with taking out the hassle normally associated with physical events and leaving organizers and exhibitors to focus on what’s most important: engagement with the audience.