8 Event Advertisement Ideas – How To Promote an Upcoming Event

33% of event professionals consider event marketing a blocker in their event planning process. And yet, how would you drive your event’s success if you do not work on event advertisement? Although event marketing is a massive undertaking, with the right strategy, you can check it off your task list and watch your efforts bring results.

Let’s look at 7 event advertisement ideas you can’t go wrong with:

Tips for Event Advertisement to Boost Registrations

1. Offer Early Bird Registration

Event Advertisement Ideas - Discounts

A fool-proof way to advertise your upcoming event is by offering an early bird registration. It is one of the quickest ways to incentivize the audience to sign up for an event. 

Early bird registration is vital to creating FOMO (fear of missing out). FOMO is a popular marketing tactic used by marketers to encourage the feeling among customers that they are missing out on something great. Early bird registration and discounts create a sense of FOMO among the audience and eventually draw more registrations. 

Early bird registration is more than just a favorable situation for the attendees. Instead, it gives the host an early sense of how to continue event promotion. Hosts can also understand attendees’ objections to the event, schedule, or marketing strategy. 

2. Increase Reach with Event Listings and Pages 

Contrary to popular belief, you do not need a massive budget to promote your event. Instead, you can now take full advantage of popular sites that offer their platform for free event advertisement. Regardless of your event type, the platforms below help you promote your event without risking your fortune. 

Some popular platforms help hosts with event advertisement and audiences with event registrations.

  •  Promote events with vFairs discover

vFairs, one of the best event management platforms, not only makes event hosting convenient but also caters to the marketing elements of an event. 

vFairs has built a new platform called vFairs Discover, which puts targeted marketing into action. With vFairs Discover, event organizers, and marketers are welcomed to a dedicated marketplace for virtual, hybrid, and in-person events. 

The platform helps connect people interested in attending events based on their topic search. The platform allows marketers with event advertisement by providing a dedicated event platform within their niche. 

Learn more about vFairs Discover over here.

  • Promote events through event pages

Facebook: Facebook offers simple ways to promote an event on its website. You can create an event on Facebook and promote it on your already-established business page. 

However, with Facebook, you must keep the event advertising attractive; use eye-catching cover photos and captions to evoke excitement. 

Twitter: With Twitter, you can send followers Twitter invites to ensure they are part of your upcoming event. You can also tweet or send direct messages to your followers requesting them to register for your event. 

Make sure to attach your event posters with the tweet to your followers so that your event continues on its journey of advertisement. 

3. Build an Event Community

Event Advertisement Ideas - LI Event Community Builder

While getting people to register is crucial, keeping them engaged is not easy. One way to do this is by building a community to ensure your upcoming event stays on their minds. Interestingly, some event management platforms offer event marketing tools and integrations to help hosts with event advertisement while setting up their events within one forum.

vFairs recently partnered with LinkedIn to link a LinkedIn event page with the vFairs event registration form. Once an attendee registers, they see a pop-up prompting them to join the event page on LinkedIn.

How does vFairs community builder help? Attendees who opt-in can see who else is attending the event, reach out to them, and network before and during the event. They may even share the event page on social media to encourage others to join. Hosts can therefore keep the conversation going by sharing event details on this event page, including speaker profiles, to engage attendees on LinkedIn and promote to a broader audience and drive more registrations.

4. Leverage Email Marketing

Email marketing is one powerful event marketing tool – over 70% of survey participants believe the same.

Creating personalized emails for different segmented audiences is essential to ensure your email marketing works. Personalized emails will help advertise your event to people familiar with your company.

Another way to use email marketing for event advertisements is by offering special discounts to email subscribers. It can increase your attendee count and increase your email subscribers. 

The easier way to use email marketing for event promotion is by partnering up with event management software. vFairs, for instance, helps its customers craft custom emails through an email builder. vFairs offers action-optimized email templates for creating more attractive customized emails for the readers. You can design your email template through vFair’s easy email builder. 

5. Host Pre-event Podcasts

Like pre-event promotional videos, podcasts are fascinating and excellent event promotion tools. 

A podcast can be an engaging way to advertise your event and keep the excitement intact for the registrants of your event. 

Suppose you already have a regular podcast for your company, products, or services. In that case, you can add one episode where you spark interest among listeners for your upcoming event. 

Another way to use podcasts for event advertisement is by featuring in someone else’s podcast. Do your research and reach out to podcasters relevant to your industry and pitch a collaboration. You can use the opportunity to appeal to a broader audience. 

6. Create Compelling Graphics

Event Advertisement Ideas - Compelling Graphics

The right infographics can create the marketing buzz you need for your event advertisement.

There is something incredibly interacting and engaging with cool infographics. The mix of content with creation spurs the right excitement for an event. Moreover, infographics help deliver brand messaging, ensure attendees remember the delicate event details, and more. 

Here are some examples of how attractive landing pages and infographics can spur excitement about your upcoming event. 

7. Take Full Advantage of Social Media: Contests, Hashtags, Influencers, Etc.

Social media is a powerful way to prompt your events. There is just so much that you can do with social media to create hype around your upcoming event. 

For example, you can run a social media contest to advertise your event. You can start a social media contest where the winner gets a free event ticket. You can post a poster of your event and ask people to like, share, comment, and tag their friends in the post. The person with the most engagement in the post can be the winner and become part of your event for free. 

Another way to use social media for event advertisement is by creating event hashtags which can make your event the talk of the town in just a few days. 

The more you mention your event with an event hashtag, the more it stays in the conversation of people who want to attend. 

Hashtags are also a great way to make sure your event becomes trending. Hashtags also help increase the number of people who are aware of your event or want to become part of it. 

Lastly, you can leverage social media for collaboration. Collaboration is one of the most uncomplicated ways to promote your event. You can collaborate with influencers to advertise your event to a broad audience. 

Moreover, you can use social media collaboration to promote your keynote speakers. It is a great way to gain more attendee count. 

8. Offer Freebies

Event Advertisement Ideas - offer freebies

Offering freebies is one popular way to advertise your event. However, instead of giving anything and everything to the attendees, keep the type of event and the crowd in mind. In this way, you can offer something memorable and valuable to your target audience, enhancing their overall event experience.

Way Forward: To ensure the seamless execution of event advertisement ideas, you create a detailed event promotion plan and align your efforts with the proper channels. If you want to improve your marketing success rate, have a look at our ultimate event marketing guide

8 Event Advertisement Ideas – How To Promote an Upcoming Event


Shahtaj is a content writer at vFairs. She has been in the content-creation industry for over four years, primarily serving Saas, tech, and entertainment organizations. In her spare time, she binge-watches tragic love stories, re-reads all of Nicholas Spark's novels and runs her food blog.

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