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Sponsorships can easily cover 30–50% of an event’s total costs. Yet, most organizers still pitch sponsors with a dry PDF, a logo tier table, and a hope.
The problem isn’t a lack of inventory. It’s that the packages don’t speak the sponsor’s language. Sponsors are looking for visibility, audience engagement, and measurable results, not a generic list of benefits.
Here’s how to build event sponsorship packages that sponsors actually say yes to, and come back for.
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Designing event sponsorship packages doesn’t have to be complicated. With the right structure and a clear understanding of what sponsors actually want, you can create offerings that feel valuable, flexible, and aligned with their goals.
Here’s how to build packages that make sense for both you and your sponsors.
Before you choose a model, you need to know what the package document itself contains. This is the document sponsors read before they say yes or no, so it needs to answer their questions before they ask them.
Every strong sponsorship package covers:
Think of the sponsorship package less as a brochure and more as a business case. Sponsors take it to their marketing team or CMO to get the budget approved. Make that conversation easy for them.
There are two main ways you can structure a well-planned sponsorship package.
This model follows the traditional approach of creating levels and tiers of sponsorship packages. Usually, there are three categories: Gold, silver and bronze. Each tier has different pricing and benefits.
The tiered model offers sponsors flexibility to choose a package that fits their budget and requirements.
Also known as the objective-based sponsorship model, this type of sponsorship is specific to benefits or goals. Sponsors select the sponsorship line items they want to build their own package suited to their goals. This gives sponsors more room for customization and fluidity.
Once you’ve chosen your sponsorship model, the next step is understanding what your sponsors actually want to achieve.
Your sponsorship package is basically a value proposition that explains why your event is the right investment for their brand. The better you align with their objectives, the easier it is to close the deal. Common sponsor goals include:
At this stage, take time to research your sponsors, review their recent campaigns, and understand their target audience.
Clearly spell out what each sponsorship tier offers in terms of benefits to avoid any disputes later on. Maybe even equip the highest-tiered package with exclusive features to make it more appealing for sponsors.
You’ve built the tiers. Now it’s time to price them. Most organizers either guess or copy what they’ve seen other events charge. Neither approach works well.
Use this three-part framework instead:
Start with what it costs you to deliver the benefit, whether that’s a branded webinar session, a dedicated exhibit hall, or mobile app white-labeling. If a placement takes significant setup time or platform resources, that cost should also be reflected in the price.
What’s your audience worth to this specific sponsor? A 500-person event of senior procurement managers is worth far more to a B2B software company than a 5,000-person general consumer expo. Tie your pricing to audience quality, not just quantity.
Limited inventory commands a premium. If only one sponsor can own the splash ad or the welcome video slot, price it accordingly.
Scarcity also creates urgency, pushing sponsors to move faster since they know a placement won’t be available indefinitely.
A practical starting point: Review what similar events in your industry publish. Many post sponsorship packages publicly. From there, layer in your audience quality and the exclusivity of each placement to position your tiers relative to the market.
If you want your sponsorship packages to stand out, think beyond logos and booth space.
Start by extending their exposure before, during, and after the event. This could include featured placements on your website, dedicated social media posts, email mentions, or inclusion in pre-event promotions.
You can also offer experiential perks such as branded swag, sponsored lounges, or interactive activations that put their brand directly in front of attendees.
For B2B sponsors in particular, speaking opportunities, panel slots, or sponsored sessions can be highly attractive, giving them a platform to share expertise and connect with a targeted audience.
To attract more event sponsors and increase transactions, offer multiple sponsorship tiers. Different tiers give brands flexibility in choosing the visibility and benefits that align with their goals and budget.
From pre-event promotions to high-impact placements during the event, there are many ways to showcase sponsor brands. Let’s take a closer look at the most effective opportunities.
As mobile apps become more common at events, sponsors have a great opportunity to get more eyeballs on their ads. Here are all 14 sponsorship placement ideas you can pitch to sponsors with the vFairs event mobile app.
Here are some sponsorship features the vFairs event mobile app offers:
Splash ads are custom graphics that are displayed right after the app is launched. The sponsors can purchase these pop-up ads in high-tier event sponsorship packages, as they are visible even before the home screen of the app.
Banner ads are embedded at the bottom of the mobile app and continually roll as people navigate through. These static ad placements contribute a great deal to the event sponsorship packages.
Organizers can white-label the app to add their sponsor’s branding throughout. They can fit their logos and colors to create an immersive branding experience within the event. Sponsors can white-label different aspects of the event mobile app as per the event sponsorship packages and budget.
The badges and lanyards that attendees have to wear to the event can also be branded with the colors and logos of your sponsors. This can be a visible placement for the sponsor branding at the physical event.
You can create a welcome video that pops up every time attendees log in to the virtual event or mobile app. This prime ad placement can be offered to your sponsors for maximum visibility, as it guarantees all attendees will have exposure to the content.
The vFairs mobile event app offers a sponsor page with logos and profile links. These profiles can contain information about the sponsor, including their name and a description. You also have the option to link their profile to their exhibit booth if the attendees want to explore more.
You can offer your sponsors a dedicated tile on your mobile app home screen. The sponsors can place logos and branding material on the tile and link it to their exhibit hall, chat room, or an external link to their website.
The event sponsorship packages within the vFairs mobile event app also offer featured content. Your sponsors and exhibitors can purchase these spots to feature their content within the resource section for increased engagement.
The featured content is more prominent than other resources, so it is a chance for sponsors to get more visibility.
You can place a GIF in the event logo space on the Start page of your app. Different logos of sponsors and exhibitors can be used within the GIF to offer them better visibility and improve brand awareness.
The vFairs mobile event app offers in-app announcements, and sponsors can use this opportunity to make their brand more visible. These notifications can be in audio, video, or text format and can offer a call to action to the attendees.
Anyone who isn’t logged in will receive a push notification. Users who are logged in will see a pop-up notification. Sponsors can schedule these ads to run at busy times for maximum engagement.
Sponsors can purchase custom surveys or polls embedded within the sessions shared during the event. The sponsored surveys and polls can help them get better brand visibility and gain valuable feedback from attendees about specific topics related to your event.
Hosts can engage onsite attendees with a fun scavenger hunt. Attendees scan QR codes around the venue using the vFairs mobile event app. Sponsors can add their logos to the game to increase brand visibility.
They can also promote their booths through leaderboard activities, sponsor a Spin the Wheel game, or provide prizes for winners to boost brand awareness.
You can offer your sponsors a prominent place on your interactive social media walls through our Twitter or walls.io integrations. These event sponsorship packages help them get prominent placement in a highly engaging and visible space.
Within the photobooths, sponsors can purchase custom stickers and backgrounds with their brand logos and colors. Attendees who take photos can save and post them on their social media. This way, sponsors can get visibility beyond just the virtual event and also to all attendees’ networks.
The scrollable poster halls offer a few spots to sponsors to get visibility to everyone who enters the hall. Sponsors can purchase a prominent spot within the poster hall to place their brochures, 1-pagers, white papers, or any other collateral that they want to share with the attendees.
Beyond the mobile app, your virtual event platform opens up a second layer of high-visibility sponsorship real estate. These placements are specific to the virtual event environment and complement the mobile app opportunities above.
Sponsors can purchase dedicated exhibit booths that can be fully customized with their branding, logos, colors, and messaging.
They have full control over the content they upload into their booths, including customized imagery, PDFs, product sheets, and other downloadable documents. This flexibility allows sponsors to tailor their booths to meet their specific needs while creating an engaging experience for attendees.
In addition to exhibit booths, sponsors can sponsor entire virtual spaces, like a branded lounge or seminar room. Custom colors, logos, and design elements can be incorporated to align with the sponsor’s brand, making these spaces an immersive, interactive experience for attendees.
Throughout the virtual venue, from the lobby to the auditorium, sponsors can secure prime spots for their logos. These locations are visible to all attendees entering the event, resulting in maximum exposure.
Sponsors can use in-app notifications to reach attendees with key marketing messages, ads, or offers. These notifications can be timed to appear at optimal moments during the event, making sure sponsors get their message in front of the audience when it matters most.
Sponsors can purchase fully-branded webinar sessions, participate in a virtual panel, or host sponsored breakout sessions within the event. Higher-tier event sponsorship packages could also offer a more prominent placement on the virtual schedule so that the attendees are aware of the session, thus potentially increasing traffic to the webinar.
Within the webinar, sponsors use their branding, such as placing logos, brand-colored backgrounds, and stickers. This works for both live and pre-recorded sessions. The app also offers sponsor sections in the Q&A box. You can frame where the sponsor video is embedded.
The pre-webinar sponsor screen can also be used for ad and logo placements while people wait for the presentation and during breaks.
Sponsors can integrate their branding into event gamification features like scavenger hunts or leaderboards, driving attendees to interact with their virtual booth.
They can also sponsor the event’s social walls, where attendees share posts using event-specific hashtags. This provides more organic visibility as users engage with the content.
Sponsors can continue their engagement even after the event ends by offering branded certificates for attendees who complete specific tasks, such as attending webinars or completing surveys. These certificates act as lasting reminders of the sponsor’s involvement and message.
The pre-event marketing materials can also be monetized by using spaces for sponsored logo placements.
The landing pages of your event will get the most traffic. Even those who don’t register for the event are likely to see sponsor logos as they are researching. You can offer different-tier event sponsorship packages for logo prominence.
For pre-event and post-event email marketing, sponsors can purchase a space for their logos. Invitation emails, registration emails and thank you emails will contain the logos of your sponsors.
Most sponsors answer to someone. A marketing director reports to a CMO. A CMO reports to a CFO. After the event, your sponsor needs to walk into that conversation with numbers, not just a feeling that it went well.
Help them with that conversation. Before the event wraps, set clear expectations on exactly what you’ll deliver post-event so there are no surprises on either side:
The vFairs platform captures all of this automatically. Organizers can pull sponsor-specific event reports and share them directly, so instead of chasing data after the event, it’s ready to go.
The best sponsorship packages don’t just sell logo space. They give sponsors a story to tell internally: Here’s what you came in with, here’s who saw you, and here’s what it drove.
When you design packages around real sponsor goals, back them with data, and make ROI easy to prove, you stop chasing sponsors for next year. They come to you.
Start with the right model, price it to reflect your audience’s value, and close the loop with reporting that makes your sponsors look good to their leadership. Do that consistently, and sponsorship stops being a line item on your event budget. It becomes a growth engine.
Aqsa Ayub
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