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Last year, car shows were postponed, cancelled or they turned into virtual car shows. Popular global car shows moved to a virtual venue owing to restrictions on social gatherings.
Regardless of the pandemic, times have changed. People are researching products online before buying. Since car buyers spend a significant amount of time researching online, it is only natural to take your next car show to your prospects through a virtual platform.
Virtual car shows allow you to reach a global audience, boost engagement and monetize participation. Agents can engage in real-time conversations and even upload listings and promote their offerings.
Exhibitors and attendees network and connect among themselves with the live chat tools that are available on a virtual platform. So even when the car show goes virtual, the level of interactivity remains unhindered.
And let’s not forget the unparalleled advantages of getting detailed information on the success of your event. Key statistics such as the number of registrations, attendees, footfall on various parts of your virtual car show etc.
But how do you plan a virtual car show? Where do you begin?
Do you want to understand how to kickstart your virtual auto show and how to make it a success?
Then here we are! Your knight in shining armor!
Let’s take you through the entire process of planning and executing a virtual car show.
First thing is first, how to get started?
The very first thing on the agenda is to outline your event plan. Set your goals, objectives, and map out the target audience. A successful event starts with a clear event plan. After that, all that is left is clearly executing your well-thought out plan.
Consider the following when you start to define your event plan:
Pro tip: before you move on with your planning process, chart out your milestones. This will help you keep track of your goals, tasks and deadlines. As a result, helping you deliver your virtual car show well on time.
Moving on, creating a plan for your first virtual car show gets easy, as you have all the underlying details sorted.
The next step is figuring out where you are attracting your target audience? Where do they land?
Of course, the landing page! Where else?
You should be driving your online traffic to your landing page. From all your marketing efforts on various platforms, this is where your target audience eventually comes in to sign up for the virtual car show. It is the hub of all information your audience will need and the primary source of lead generation. Hence, your landing page must effectively convince your audience to sign up!
In addition to creating a URL, designing banners, and writing compelling copy create an effortless registration form. Your registration form is key in gathering consumer data. Integrate with tools such as customer relationship management (CRM) softwares to ensure you collect basic information such as name, numbers and addresses. This information will be detrimental in future marketing and communication efforts.
vFairs makes the entire set up process easy and hassle free, and has various tools that can be integrated into your platform to gather data.
And now your page is ready to go live!
Now, let’s tackle another question.
How do you keep your prospects there, now that you have attracted them to your virtual car show platform?
Adding in the following features will ensure your virtual car show turns out to be a huge success that you always envisioned.
Content is the missing piece in the puzzle that brings everything together. It provides tangible value to your customers and keeps them intrigued. Add in interactive videos and informational documents that will add value for your prospects.
Keep in mind the following ideas when devising your content strategy:
You can either add documents, or videos, whatever you think will add value for your customers. In either case provide information that will help them and serve their end goals of coming to the virtual car show.
Your exhibit booths are where your clients will flock to. Ensure they have all the information they are looking for. Consider the following when mapping out your exhibit booths:
Moving your car show to a virtual space does not mean you have to compromise on the level of interactivity. Your chat room allows attendees and exhibitors to engage and connect with each other. The information desk is another platform that provides all day live support.
You can also set up meetings with potential buyers. A 1:1 interaction can help you understand their needs better, in return making provisions accordingly.
You can utilize your platform to offer an incentive to your attendees. You can add in gamification features such as lucky draws, scavenger hunts, or leaderboards and offer prizes to winners. This will boost attendee participation.
Your speaker sessions can be a real crowd pull. Leave no stone unturned. Invite industry professionals. They can talk about new features, updates, models, and even the future of the automotive industry.
Plan out details such as who will be invited, then create a session schedule. Set those up in the virtual platform, with reminders to facilitate your attendees. These sessions can be:
Attending a car show from the comfort of your own home is quite tempting. So, make the platform accessible to all. Enable people with a disability or who speak a different language to just as easily participate in the virtual car show. Make your event accessible for the deaf and blind community. From navigation to colour contrast, large font size to page narrations and captioned webinars, these small additions can allow everyone to feel welcome.
Since a virtual car show allows a global reach, people will be joining in from various countries, speaking different languages. Thus, enabling people to comfortably participate is of utmost priority. Integrating with KUDO will allow you to conduct multilingual webinars and Q&A sessions. It will also help you cater to the deaf community as it allows translations in sign language.
Ensure your virtual car show platform is mobile-friendly. Keeping in mind the target audience, many may be attending from work with no real access to desktops.
As everything starts to come together, maximize all your marketing and promotional efforts. Use email marketing, social media platforms such as Facebook, Instagram and Twitter to generate buzz and virality around your virtual car show.
Engage influencers and sponsors to help you promote your event. Even the car brands scheduled to participate in the virtual car show could use their social media channels to spread the word.
And now comes the event day.
What to do as the final hours approach?
Your virtual car show is ready to host attendees now. Be prepared with your action plan for a few hours before the event, your strategy for the event, and post-event.
All through these critical stages of your event your project manager will be your best friend. At vFairs, project managers are there for you through it all, taking care of everything making sure you can sit back, relax and let the event run smoothly.
The virtual car show is the perfect platform to bring all car enthusiasts and industry professionals together under one ‘virtual’ roof. This not just allows them to network among themselves but also helps them stay up to date with industry trends and news. Design your platform to ensure your audience gets what they came looking for to maximize the value they get out of it.
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