2022 is seeing a lot more virtual event types pop up! Exciting things are happening. From education and recruitment to NGOs and more, every industry is continuing to be more and more experimental with virtual platforms.

What are Virtual Events?

auditorium for types of virtual events

A virtual event is an event that takes place digitally. It makes use of features such as webinars, video calling, and online gaming. It aims to deliver a holistic event experience without requiring attendees to leave their rooms.

Virtual events are a great way to connect audiences globally using chat tools, live webinars, and digital content. This is usually served via a visually rich interface.

This article lists down the most common virtual events that have been providing customers and their audiences with enormous value in these times. So, let’s go over a few of these.

Types of Virtual Events You Can Host

1. Virtual Conferences & Summits

types of virtual events

The demand for Virtual Conferences has skyrocketed due to their stellar outcomes. With powerful online tools for engagement, organizers have been able to reach a wider audience and invite keynote speakers from across the globe. This helps save costs and fulfill their objectives more effectively than a physical conference.

See how VMUG attracted a global audience to host a successful Virtual Conference.

2. Online Trade Shows & Exhibitions

an image of a virtual exhibition

We all agree that the basic goal of any business is to enhance profit by maximizing leads. But were we really maximizing them if we weren’t reaching a global audience? The best part is that it’s never too late to get it right. Hosting a virtual trade show & expo can enable organizers to engage prospects across the globe. Then, they can use live chat tools, educate them about their offerings using live webinars, and convert warm leads with an in-event e-store.

Want to know how to host an online trade show? Read The Ultimate Guide to a Virtual Trade Show.

3. Virtual Wedding Expo

Putting a wedding together can be a nightmare. From booking halls to finalizing caterers, there’s always a lot of searching websites and running after vendors involved. Wedding expos make it easier to avoid this chaos by offering all vendors under one roof for attendees to take their pick of the litter. This one-stop solution for weddings is going online to help make wedding planning even more convenient.

A virtual wedding expo lets attendees search for caterers, musicians, event planners, designers, photographers, and so on. The best part is, you can do it all with a simple click.

4. Online Music Concerts

Online music concerts will stick around in 2022. They’ve allowed global fans to experience their favorite international artists live, something only countries like the US, Canada, and the UK could experience previously. Several popular artists also virtually get together to perform for their audiences. They also hold these virtual concerts for good causes and solidarity. Initiatives such as One World: Together at Home have furthered their support with the help of virtual events.

5. Virtual Career Fairs & Job Fairs

Top organizations around the world find their best employees by increasing their reach and virtually meeting their future employees.

Instead of canceling career fairs, taking them online can improve the quality of applicants. Thus, various 1:1 audio/video chat tools, job boards, and effective video assessment tools are quite useful. Not just that, but a virtual career fair allows employers to promote their brand to a global audience.

Read more: The Ultimate Guide to a Virtual Job Fair and The Ultimate Guide to a Virtual Career Fair

6. Virtual Onboarding Fairs

Business owners generally agree that success rests heavily on new hires. So, companies need to set up powerful onboarding programs to ensure new hires fit in well. A Virtual Onboarding Fair can enable businesses to boost productivity for distributed hires. Plus, they can train them via rich interactive tools such as webinars and chats. The cherry on top – they can also measure the performance and make changes at any time.

Read More: 6 Reasons to Use a Virtual Onboarding Fair For Employee Training

7. Virtual University Fairs

an image of a university fair

Universities often set up a number of fairs to help their students get the information and opportunities to achieve their goals. For this purpose, leading universities base their programs around encouraging top prospects from across the globe.

In order to engage with this audience, the first step is to be visible and accessible. Resultantly, Virtual University fairs can be accessed through any smart device from any corner of the world. With this diversity, here’s how different types of virtual events help students & alumni engage with universities as well as top employers.

  • Virtual Open Day– allows prospective students to learn about your university, interact with faculty and fill lead capture forms. Virtual open days help you attract & engage 3 to 5 times more students as compared to a physical event.
  • Virtual Education Fair– helps universities showcase their infrastructure, culture, and programs to a diverse prospective student base. In addition, a virtual education fair helps educate student masses about higher study options through one comprehensive event.
  • Virtual Student/Alumni Networking Fair– connects students with successful university alumni. These events also boost engagement with rich interactive tools such as webinars, discussion forums, and chat tools.
  • Virtual Job Fair–  helps students/alumni network with leading employers and find sustainable careers. This is done via an accessible, online platform, rich in interactive tools.

See how Cornell University benefited from hosting an engaging Virtual Education Fair.

8. Virtual Malls

We’ve also seen an entirely new concept emerge this year: virtual malls. Essentially, people buy a virtual space, convert it into a mall with 3D visuals and ad spaces, and rent out booths to vendors on a month-by-month basis. Potential buyers can access the mall 24/7 and 365 days a year, and make purchases from their favorite vendors. These malls have online shopping carts to facilitate purchases.

9. Virtual Benefits Fairs

Hosting a virtual benefits fair can help employees learn about employee benefits through an easy and interactive online event. It removes the hassle and long hours that HR has to spend on each employee. More than that, it provides a better way for employees to access appropriate plans.

While the list of virtual events is an ongoing one, it is quite an exciting process to explore the possibilities and the opportunities.

To learn more about hosting a virtual event, read The Ultimate Guide to a Virtual Event.

Get in touch with a representative to get started with your virtual event!

Bonus: Other Niche Event Types

Other virtual events have gained a lot of attention in recent types. While these might not be as common, they’re still stirring up a storm in their respective niches.

  1. Virtual Magic Shows: Everyone loves magic and nothing gets people out of their shells like comedy and surprise. That’s why online magicians like Jon Finch have gained a lot of attention in the post-COVID world.
  2. Virtual Coffee Chats: Virtual coffee chats help business professionals to meet and network with new connections virtually. They’re a great way to get to know people in a more relaxed environment.
  3. Virtual Tours: Virtual housing tours have become very popular in the real estate business. And not just there, you’ll see virtual tours for coworking spaces, universities, offices, and much more. These help people get a feel of physical spaces without having to make a long journey to the address.

Looking Ahead: What Will Be Big in the Future?

hybrid events networking

Hybrid Events

With lockdowns being lifted in a lot of regions, hybrid events have picked up in popularity. But what are they exactly?

A hybrid event is a physical event that’s also hosted online. It brings together wins from both event formats. You can enjoy the physical and virtual aspects according to your convenience. On top of that, organizers can host thousands of attendees without having to worry about space limitations or catering costs.

Attendees have also appreciated the flexibility that hybrid offers, making it possible to attend events either in person or via the internet. So, the choice is really up to you. Imagine having to fly to the United States from India, just to attend New York University’s open house. In this way, people in different cities and even countries can be a part of the activities and network with a global audience.

As COVID-19 becomes a thing of the past, we expect hybrid events to be the most popular type of event format. And why not? Who doesn’t want cost-savings, convenience, and global reach?

Mobile Apps for All Types of Virtual Events

These days, most people use their smartphones to go online. This holds true for virtual and hybrid event attendance as well. Visitors will find it inconvenient to open up their desktop computers to access various events. However, the advent of mobile event apps makes things much easier. vFairs launched its mobile app to make virtual events an easy experience for all stakeholders.

So, we expect to see a lot more of these mobile apps cropping up. Hosts can use standard options or have their own specialized event app designed. Then, they’ll see a boost in visitors. In addition, these apps make events accessible to a larger audience as well. Anyone on the go with a smartphone and internet connectivity can log in. Then, they can enjoy virtual events without any hassle.

How Do You Organize Most Types of Virtual Events?

You can also host your own virtual events. When you do, you can reap all the benefits. While it may seem intimidating, there are lots of ways to make it easier for you. vFairs can create your events, and offer the best experience possible. Therefore, you should let the professionals take care of things. However, you do need to go through a few steps yourself.

1. Decide Your Goals

Figure out your event objectives. Simply put, you need to know why you’re hosting a virtual event. Think about what you’re trying to achieve. So, these objectives can include audience expansion, lead generation, or others.

2. Determine Your Audience

Then, figure out who your audience is. Check industry data and your own findings to see what demographics you attract. After that, you can narrow down who you want to bring into your net.

3. Set a Timeline

Now, you can set a timeline for your virtual event. See what dates work best for you and your audience. Then, make sure you make the relevant arrangements well beforehand.

4. Figure Out a Budget

You should also determine a budget for your event. Different types of virtual events can have variable costs. So, you need to get clear estimates in time. Then, you can confirm what features you want to add on and also run marketing campaigns.

5. Approach Vendors & Platforms

Once you have the basics lined up, you can approach providers. Now, you can talk to various event hosting vendors. This way, you can finally get down to the nitty-gritty.

6. Get Speakers & Exhibitors On Board

Of course, your event needs its share of speakers and exhibitors. Invite popular industry leaders and stakeholders for this purpose. They will help you attract visitors and make your event a success.

7. Send Invites to Audiences

Now, you can finally invite your visitors. Use mediums like social media, email marketing, and targeted calls to attract your audience. Also, open up your registration portal. This will make things easier for attendees. Furthermore, you’ll get all the attendance stats you need as well.

8. Run Your Event

At this point, your event is probably in full flow. Just focus on managing it well and interacting with all the stakeholders involves. Your event hosting platform should deal with any technical or performance issues. So, make sure you have a support system in place throughout.

9. Gather Post-event Data

After everything, just go over your event data. Different types of virtual events will get you deep audience insights. You can use these to improve future events and get business intelligence. So, this data is quite helpful and valuable. You can even include it as an extra for exhibitors and other companies.

To sum up, you need to follow these steps for a good virtual event. Treat it as a checklist whenever you’re planning your events. However, this basic checklist is just the start. You need to look into the detailed guide if you want to hold the best virtual events possible.

Want to host a virtual or hybrid event?

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