The world got a massive update after COVID-19 became a long-term guest in our lives. As we adapted to the new landscape, our reliance on digital solutions skyrocketed. That’s how the world came to know of virtual events.

What are Virtual Events?

A virtual event is an event that takes place digitally. It makes use of features such as webinars, video calling, and online gaming to deliver a holistic event experience without requiring attendees to leave their rooms.

Virtual events are a great way to connect audiences globally using chat tools, live webinars, and digital content usually served via a visually rich interface.

This article lists down the most common virtual events that have been providing customers and their audiences with enormous value in these testing times (and in fact, even prior to them). Let’s go over a few of these.

1. Virtual Conferences & Summits

an image of an auditorium at a vfairs virtual summit

The demand for Virtual Conferences has skyrocketed due to their stellar outcomes. With powerful online tools for engagement, organizers have been able to reach a wider audience, invite keynote speakers from across the globe, save costs and fulfill their objectives in a more effective manner than a physical conference would have allowed them to.

See how VMUG attracted a global audience to host a successful Virtual Conference.

2. Webinars

an image of a webinar

Webinars have, without a doubt, taken over almost every industry that exists, and have turned out to be the star of the season. A webinar is a virtual event that connects individuals with viewers across the world. It is held in the form of a presentation, or a group meeting that takes place on the internet in real-time. Webinars are usually composed of polls and Q&A sessions to maximize engagement and fulfill the purpose of the event being held.

3. Online Trade Shows & Exhibitions

an image of a virtual exhibition

We all agree that the basic goal of any business is to enhance profit by maximizing leads. But were we really maximizing them if we weren’t reaching a global audience? The best part is that it’s never too late to get it right. Hosting a virtual trade show & expo can enable organizers to engage prospects across the globe using live chat tools, educate them about their offerings using live webinars, and eventually convert warm leads with an online store within their event, in a shorter time.

Want to know how to host an online trade show? Read The Ultimate Guide to a Virtual Trade Show.

4. Virtual Wedding Expo

Putting a wedding together can be a nightmare. From booking halls to finalizing caterers, there’s always a lot of searching websites and running after vendors involved. Wedding expos make it easier to avoid this chaos by offering all vendors under one roof for attendees to take their pick of the litter. This one-stop solution for weddings is going online to help make wedding planning even more convenient.

A virtual wedding expo lets attendees search for caterers, musicians, event planners, designers, photographers, and so on – all with a simple click.

5. Online Music Concerts

Just as other events and conferences have been canceled across the world, so have music concerts. To make up for these, as well as an act of solidarity and togetherness during these difficult times, a number of popular artists have virtually gotten together to perform for their audiences. Initiatives such as One World: Together at Home have furthered their support with the help of virtual events.

6. Virtual Career Fairs & Job Fairs

Top organizations around the world find their best employees by increasing their reach and virtually meeting their future employees.

Instead of canceling career fairs, taking them online can improve the quality of applicants with the help of various 1:1 audio/video chat tools, job boards, and effective video assessment tools. Not just this, but a virtual career fair gives employers the opportunity to promote their brand to a global audience.

Want to learn more about hosting a virtual career fair? Read ‘The Ultimate Guide to Virtual Career Fairs‘.

7. Virtual Onboarding Fairs

Business owners generally agree that success rests heavily on new hires themselves. To ensure that companies direct their new hires from foundation to success, a powerful onboarding program needs to be set in place. A Virtual Onboarding Fair can enable businesses to boost productivity for distributed hires and train them via rich interactive tools such as webinars and audio/video chats. The cherry on top – they can also measure the performance and make changes at any time.

Read More: 6 Reasons Why You Need a Virtual Onboarding Fair to Train New Employees

8. Virtual University Fairs

an image of a university fair

Universities often set up a number of programs and fairs in order to help their students get a head-start on information and opportunities to reach their education as well as professional goals. For this purpose, leading universities base their programs encouraging top prospects from across the globe to come join their institutions.

In order to engage with the global cream, however, the first step is to be visible and accessible. Virtual University fairs can be accessed through any smart device, from any corner of the world. With this diversity, here’s how virtual events of the following type help students & alumni engage with Universities as well as top employers across the globe, benefiting all the stakeholders in the process.

  • Virtual Open Day– allows prospective students to absorb the rich culture at your university, interact with faculty and fill lead-capture forms through a virtual event. Virtual open days help you attract & engage 3 to 5 times more students as compared to a physical event.
  • Virtual Education Fair– helps universities showcase their infrastructure, culture and programs to a diverse prospective student base from across the globe. In addition, a virtual education fair helps educate student masses about higher study options through one comprehensive event.
  • Virtual Student/Alumni Networking Fair– connects students with successful University Alumni and boosts engagement with rich interactive tools such as webinars, discussion forums, audio/video/text chats.
  • Virtual Job Fair–  helps students/alumni network with leading employers and find sustainable careers via an accessible, online platform, rich in interactive tools.

See how Cornell University benefited from hosting an engaging Virtual Education Fair.

9. Virtual Benefits Fairs

Hosting a virtual benefits fair can help employees learn about employee benefits through an easy and interactive online event. It removes the hassle and long hours that HR has to spend on each employee, and more than that, provides a better way for employees to access appropriate plans.

While the list of virtual events is an ongoing one, it is quite an exciting process to explore the possibilities and the opportunities that these virtual events carry within themselves.

To learn more about hosting a virtual event, read The Ultimate Guide to a Virtual Event.

Get in touch with a representative to get started with your virtual event!

Bonus: Other Niche Event Types

There are other virtual events that have gained a lot of attention in recent types. While these might not be as common, they’re still stirring up a storm in their respective niches.

  1. Virtual Magic Shows: Everyone loves magic and nothing gets people out of their shells like comedy and surprise. That’s why online magicians and virtual mentalists like Jon Finch have gained a lot of attention in the post-COVID-19 world.
  2. Virtual Coffee Chats: Virtual coffee chats help business professionals to meet and network with new connections virtually. They’re a great way to get to know people in a more relaxed environment.
  3. Virtual Tours: Virtual housing tours have become very popular in the real estate business. And not just there, you’ll see virtual tours for coworking spaces, universities, offices, and much more. These help people get a feel of physical spaces without having to make the long journey to the address.

Looking Ahead: What Will be Big in 2022?

hybrid events networking

With lockdowns being lifted in a lot of regions, hybrid events have picked up in popularity. But what are they exactly?

A hybrid event is a physical event that’s also hosted online. It brings together wins from both event formats, such as the convenience of listening to a speaker session from your favorite couch and shaking hands with a distant colleague in the hall. On top of that, organizers can host thousands of attendees without having to worry about space limitations or catering costs.

Attendees have also appreciated the flexibility that hybrid offers, making it possible to attend events either in person or via the internet. The choice is really up to you. Imagine flying all the way to the United States from India, just to attend New York University’s open house. In this way, people in different cities and even countries can be a part of the activities and network with a global audience.

As COVID-19 becomes a thing of the past, we expect hybrid events to be the most popular type of event format. And why not? Who doesn’t want cost-savings, convenience, and global reach?

Thinking of hosting a virtual or hybrid event?

Learn how we can make your next event unforgettable with vFairs

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